Top international brands are engaging customers via mobile video advertising platform-moLotus

With the evolution of technology, marketing strategies have also been developed. No longer can brands solely rely on the traditional communication channels. In order to reach and engage maximum number of customers, digitization is important. Now, brands have started realizing the fact that mobile video ads are much more engaging and impactful than television ads, emails, banners or pamphlets. Hence, they are investing more and more money on mobile video advertisement. According to the recent report of "inmobi", mobile video ad spending will reach $18 billion in 2021.

moLotus- transforming & automating the customer engagement and brand awareness

In countries like Malaysia, brands are switching their interest from traditional marketing mediums to mobile digital video advertising platforms like moLotus. It helps them send highly interactive and engaging video messages, wishes or greetings directly to their customers’ mobile phones. And with its "no app-no data" feature, these mobile video messages/ads don’t require internet connection or apps. In fact, most of the international brands like Dell, TATA, Samsung, L’Oreal and others have already been using this revolutionary platform to make personalized relations with their customers and earning greater ROI.

Top brands in different industries that have got benefited from mobile video advertising platforms

1. Banking

For banking sector, it is very important to acquire, entertain and retain their customers to survive in the industry. And, there are many banks like Standard Chartered Bank, Bank Rakyat, RHB, CIMB and CIMB Islamic that have been using moLotus- mobile digital video advertising tool to automate and digitize their banking services like fund transfer, digital document submission, promotion & delivering special offers and a lot more. It also helped them reduce manpower and control excessive printing and mailing cost.

2. Automobile

There are brands like Proton in automobile industry, that have used mobile video advertising platforms like moLotus and digitized their personalized services like booking confirmation, welcome note, service due reminders and after service ratings. This saved significant expenses by replacing the hard copy, outbound call and other less effective communication channels with automated personalized messages. And, it also has increased their brand value and created memorable experience for brands and customers.

3. Retail

Some of the well-known names in retail sector like Samsung, Panasonic and L’Oreal have been using moLotus- a breakthrough mobile video customer engagement platform for brand promotion, engaging their customers’ interest, and earning greater profit. This mobile advertising platform has been globally accepted by the top marketers and gradually becoming a trend in the retail industry.

moLotus is quite a popular video customer engagement platform, being used by several renowned brands to connect with their customers better. Brands can tailor their messages according to customer’s interests and increase their loyalty tremendously. It is a cost-effective medium for mobile advertising that runs without using any app or internet. This cost-effective mobile video advertising platform comes with a real-time tracker for better advertisement analysis and reporting while saving time and generating huge revenue for businesses.

Conclusion

Top brands are choosing moLotus- a mobile video customer engagement platform to enhance their customers’ engagement and brand value while earning greater return on investment.

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