Tactics To Boost Mobile App Installs

Every third person in the world owns a smartphone and according to the rapidly evolving trend, global smartphone penetration is expected to rise in the future years also. With the increasing number of smartphones, the usage of mobile applications has also been enhanced. Today, smartphones have made a humongous place in people’s lives and so, mobile applications have.

It has been seen that on an average, an individual spend near to 2 hours and 30 minutes on using a smartphone in a day which apparently can be seen as the users spend this time on using mobile applications.

Evolution of Mobile Applications

Google Play Store and Apple’s App Store are the two major platforms for mobile applications and as of 2017, approximately 2.8 billion and 2.2 billion applications are available on both these platforms respectively. The growth of both these platforms is directly proportional to the emergence of mobile app development company. The role of these companies is not only to make mobile applications as per clients’ requirements, but they also suggest certain crucial ways to promote their applications in order to enhance the count of installs.

1. App Store Optimization (ASO)

This strategy should be prioritized amongst all the techniques as it is worth using to boost up the download for a mobile app. It is a very simple technique that mainly focuses on improving the app visibility by optimizing all the metadata elements of an app i.e. keywords, description, title, etc. The process of execution of ASO varies on the basis of trends’ best practices followed by the store.

The objective of ASO is to enhance and maintain the visibility of the particular application on top so that users could more easily find and download it. This is one of the cost-effective techniques and it is implemented to boost up downloads of applications, thus, it is considered as reliable, responsive as well as result oriented approach. Mobile app development companies could learn the ASO technique through numerous tutorials available on the internet. Apart from this, App Tweak tool could also be used for getting more insights into the features of ASO along with understanding the significance of the keywords.

2. App Referrals

This is one of the trendy approaches for enhancing the number of downloads of an app. App referral is somewhere inspired by word of mouth technique because when someone finds something substantial and relevant, he/she promotes the same in their surroundings. App referral also functions in the same manner and by using this technique, mobile app development companies could easily uplift the number of installs for the applications.

This technique is generally implemented at the initial stage i.e. at the time of launching in order to spread awareness amongst the target audience. Companies could offer certain benefits to their users to invite their friends, family members, etc. and download a particular app. As soon as the invited user installs the application, both referee and the referrer get the referral benefit. Food delivery applications and cab services applications have been the precursor of app referrals as they offered a free meal or free ride against every successful invite which resulted in great numbers.

3. Social Media outreach

Prior to the selection of social media networks to promote the applications, you should know the nature of your application so that the app’s personality could correlate with the selected social media voice. For example, if the nature of the application is cool and trendy, the language used for conversing with the audience should be engaging and if the application is made for educational and other professional purposes, then the persona of the language should also be the same. Major social media platforms available for attracting the users are:

? Facebook

? Instagram

? Twitter

? YouTube

? Snapchat

? LinkedIn

Every platform has its own sort of audience, thus, the information posted on these platforms should be managed accordingly. Along with this, these platforms are known to be engaging so, the content should also be connecting. Replying to the users’ comments could also result in the development of the relationship and that will ultimately lead to enhance the download.

4. Reviews

The more positive reviews will be posted on the application, the more downloads will be increased. Thus, you should ask your users to share their experience with the application so that other people could find the worth of the application.

Recently, various services have been introduced in the market through which fake positive reviews could be purchased in order to portray the good image of the app. But, these fake reviews can only help you with the short term goals whereas, if your application is genuinely getting negative reviews, it gives you an opportunity to convert those negative reviews into positive ones and sustain for long.

You can also use the positive feedback in your promotional campaigns, press releases, social media marketing, etc. in order to spread the value of your application. Further, promotional offers, refer & earn, asking feedback should be introduced time to time in order to grasp the attention of the public as well as for continuous app development.

Hence, it could be said that if you have failed in selecting appropriate tactics to promote your application, then no matter how fruitful and well-designed your application is, you won’t get the numbers as per expectations. This is a highly competitive and dynamic business environment, thus, in order to accomplish the desired goals, it is necessary to think out of the box.

Robert is a mobile app developer at Sprink digital- Usa's best android and iPhone app development company. He has a 6+years of experience in mobile app