Promote your Magento Store with These Social Media Marketing Strategies

In today’s advanced and digitally driven world, the competition for marketers has gone so vast in terms of strategies and platforms. Marketing strategies in context with online retail are going through a huge shift from traditional ways of promotion to a whole new electronic range.

This article is totally inclined towards the thriving role of social media platforms in regards to marketing your Magento eCommerce store. An increase in social media relevance is definitely helpful in enhancing your eCommerce conversions while working on customer experiences.

However, it is still being ignored somewhere by many of the retailers worldwide. Let’s first understand the concept of social media marketing below;

"Social Media Marketing" refers to the process of using different social media platforms like Facebook or Instagram for promoting any kind of products or services while going social with your target audience.

Core Benefits involved

Below are some of the noteworthy benefits of adopting social media marketing in context with your every Magento web development.

• Linked SEO benefits,
• Spread brand awareness while having a sneak peek in audience preferences,
• Enhanced customer engagement and loyalty, Community growth,
• Drive more traffic and sales,
• Cost-effective approach,
• And, in-depth marketplace insights.

How can you build up a strong "Social Media Strategy"?

Now when we have gone through the core benefits involved in almost every social media strategy, let’s have a thorough look on how can we achieve a ‘strong social media strategy’ that can actually help in our aspirations.

• Target

For any kind of marketing strategy, it is actually important to find out the target audience, first. For instance, you need to understand your services and their appropriate users. Then you can follow those users’ for which platforms they use like Facebook or any other.

Once you have a deep analysis on what your audience pattern is then you can easily target your social media platform as well.

Top things to consider while hitting the target

• where your customers are going (Instagram, Linkedin etc.), how they are spending their time (most level of engagement), and overall social conversions (look for an average of each quarter of year).
• Content

When we talk about content, try to curate a head-turning and engaging social media strategy as well in addition to your website. Simply creating a social media account and start following people shall definitely be of no help or might not bring a positive and adequate impression on your target audience.

So, you need to have a proper content strategy that can improve its effectiveness in regards to your future endeavors. With a proper social media content strategy in place, you can bring the best of users’ interaction and engagement and can easily measure the results followed by.

Some of the best practice to follow are inclusive of the following:-

• Establish business goals that you wish to deliver,
• Choose the right social media platform and understand how it works,
• Look for appropriate keywords and perfect content,
• Be consistent in your schedule,
• Create a community,
• Curate original, informative, and relevant posts.
• Data and response

Now when you have chosen your target audience, target social media platform, and develop content curating strategies, it comes to the data and response of your social media marketing activities.

You need to determine KPIs measures and to continuously improve rollout at a massive scale.

In Conclusion…

While concluding this piece of writing, I would like to state that integration of social media marketing into your Magento powered eCommerce store is essential to grow and remain competitive in the industry.

Overall, it helps you to spread brand awareness, drive more web traffic, enhance customer engagement and overall conversions, and eventually grow your online retail business.

I would introduce myself as Akashdeep Sharma. Being a Magento developer, I have come across multiple aspects of this robust eCommerce platform. My expertise lies in PHP, HTML, CSS, WordPress, WooCommerce and Magento development.