Mobile video advertisement is a big time call for marketers

For decades, advertisement has been playing a major role behind maximizing the brand visibility, earning loyalty and enhancing higher response rate of any type of business existed in the world. For several years, top advertisers have been promoting their products or services via traditional mediums of communication like TV & radio ads etc, which was overtaken by computers and now by mobile video ads. According to the recent report of "Ericsson Mobility Report", approx 73% of advertisers have stated that mobile advertisements are equally or more effective than traditional marketing channels.

Mobile video advertisement is better than traditional television ads

Since a very long time, brands have been using television ads to reach their audiences and convey their messages to their customers. But, now with the advent of mobile video advertising platform

like moLotus, the entire marketing process has been transformed and automated. Mobile being the most hand-held device is comparatively more user-friendly and cheaper than television commercials. And, this is because mobile phones allow an endless flow of information and easy accessibility at any given time.

As per the recent report by "adespresso", digital mobile video advertising is 40% more effective than ads appear on television. This small yet effective frame plays a crucial role as compared to TVs or laptops in brand building. The reason behind the more impact of mobile video ads than television commercials is the portion of screen covered.

A big time call for marketers/advertisers- Mobile video advertising

A recent study held at the "University of Michigan Institute for Social Research" stated that 62% of people use their smartphone while waiting for something (like coffee or buses) or to fill an empty space in their everyday life. These days, consumers spend most of the time with their mobile phones.

Nowadays, traditional marketing mediums are no longer required by marketers. Replacing the traditional versions of marketing platforms, mobile video marketing platforms like moLotus has become a golden chance for top marketers or advertisers to approach their customers and promote their brands. It helps brands enhance their response rate, generates new revenue, and reduces manual work and headcounts while maximizing profit.

moLotus- Enhances customer engagement and brand awareness

moLotus, a revolutionary mobile video customer interaction platform has been introduced in the market with an objective to enhance customer acquisition, interaction & engagement, brand awareness and lead generation process while saving printing & mailing cost. It has multiple call-to-action options like SMS, calls and clickable link, that help brands easily interact with their customers and get their priceless feedback. With moLotus, brands or marketers can deliver unlimited rich media personalized & interactive videos directly on their customers’ mobile messages box without using any mobile app or internet data. Its audio-visual content enhances customer experience, doubles the response rate and increases revenue by multifold.

Conclusion

moLotus, a mobile video advertising platform is getting high recognition among top brands or marketers by enhancing customer reach, establishing deeper engagement, reducing marketing cost and generating greater ROI.

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