Directory Image
This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Privacy Policy.

Cinema advertising in mumbai

Author: Sravani Chalamkota
by Sravani Chalamkota
Posted: Mar 03, 2019
cinema advertising

cinema advertising in mumbai

Cinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this unique form of media. When an advertiser hears the term "Cinema Advertising" automatically they think the slide that is shown on the big screen with the soothing music played in the background.

For many years that is exactly what it's been but companies like the National Cinema Network and Regal Entertainment along with new technology have changed the scope of how cinema advertising is perceived. At many theatres you can actually have a total digital experience from the time you buy your tickets to the time that you sit in your seat. With LCD screens in the theater lobby and digital advertisements replacing both slides and rolling stock, it's no wonder why both Regal and AMC Entertainment are on the hunt for more mergers and acquisitions.

The phasing out of slide and rolling stock advertising in cinemas across the nation and the progression to digital advertising puts the cinema advertising game in a new field. Making it more inviting for advertisers, entertaining for the patrons and above all giving advertisers potentially a greater return on their investment.

This just adds to the bottom line of the theater, more advertising means more profits, this is what will drive mergers in this industry. Cinema advertising is growing up and the companies that control the industry will reap the rewards that will follow.

They will no longer have to seek outside assistance to attract advertisers to their advertising platform, Regal and AMC have implemented this practice already and they haven't looked back. So now with AMC merging with Loews Entertainment and Regal Entertainment taking over the National Cinema Network, it just remains to be seen as to which one of these companies will be sinking their teeth into the Cinemark theater chain.

Multiplex Advertising spending in the Middle East and Eastern Europe is growing faster than in North America and Western Europe. In the Middle East, the advertising spending increased by 22.4 per cent between 2005 and 2006 while in America with growth of 5.2 percent and 4 percent in Western Europe. Aside from the Olympics, the US presidential election and the European football championship in Austria and Switzerland, next year will be the biggest contributors to overall growth on the next two years. However, revenues are bound to fall as soon as the big events end.

One fastest-growing form of online advertising is the search engine while pop-ups are declining. Video streaming and expanding banners are another forms of online advertising and they are becoming more widely used.

Some advertising media like the television was heading for a fall but it had recovered and cinema advertising will also grow slowly. Newspaper and magazines advertising will also be affected.

Cinema advertising has always been an effective marketing tool for some advertisers, while for others they have yet to see the benefit of this unique form of media. When an advertiser hears the term "Cinema Advertising" automatically they think the slide that is shown on the big screen with the soothing music played in the background.

For many years that is exactly what it's been but companies like the National Cinema Network and Regal Entertainment along with new technology have changed the scope of how cinema advertising is perceived. At many theatres you can actually have a total digital experience from the time you buy your tickets to the time that you sit in your seat. With LCD screens in the theater lobby and digital advertisements replacing both slides and rolling stock, it's no wonder why both Regal and AMC Entertainment are on the hunt for more mergers and acquisitions.

The phasing out of slide and rolling stock advertising in cinemas across the nation and the progression to digital advertising puts the cinema advertising game in a new field. Making it more inviting for advertisers, entertaining for the patrons and above all giving advertisers potentially a greater return on their investment.

This just adds to the bottom line of the theater, more advertising means more profits, this is what will drive mergers in this industry. Cinema advertising is growing up and the companies that control the industry will reap the rewards that will follow.

They will no longer have to seek outside assistance to attract advertisers to their advertising platform, Regal and AMC have implemented this practice already and they haven't looked back. So now with AMC merging with Loews Entertainment and Regal Entertainment taking over the National Cinema Network, it just remains to be seen as to which one of these companies will be sinking their teeth into the Cinemark theater chain.

Multiplex Advertising spending in the Middle East and Eastern Europe is growing faster than in North America and Western Europe. In the Middle East, the advertising spending increased by 22.4 per cent between 2005 and 2006 while in America with growth of 5.2 percent and 4 percent in Western Europe. Aside from the Olympics, the US presidential election and the European football championship in Austria and Switzerland, next year will be the biggest contributors to overall growth on the next two years. However, revenues are bound to fall as soon as the big events end.

One fastest-growing form of online advertising is the search engine while pop-ups are declining. Video streaming and expanding banners are another forms of online advertising and they are becoming more widely used.

About the Author

We offer a choice of outdoor advertising and hoarding advertising as per your requirement To reach a wide audience of all classes, hoarding advertising is the most preferred outdoor advertising media today.

Rate this Article
Leave a Comment
Author Thumbnail
I Agree:
Comment 
Pictures
Author: Sravani Chalamkota

Sravani Chalamkota

Member since: Feb 28, 2019
Published articles: 1

Related Articles