A mobile advertising platform company raises new funds, USD 7M in Series A

A Singapore based company with disruptive technologies and attitude, and a proprietary moLotus platform that allows brands to interact with their customers via rich media video messages. moLotus innovations personalize, automate and digitalize the customer-interaction, marketing and revenue processes; while reducing cost, improving marketing ROI, enhancing customer satisfaction and retention.

moLotus is a proven platform that has widely known brands on its client list like AIA, Samsung, HDFC, Panasonic, Standard Chartered, HSBC, L’Oreal, CIMB Bank, Prudential BSN, Tata, AIG, Proton in Singapore, Malaysia and India. As the number of Smartphone users is increasing day by day, moLotus, a new mobile video messaging platform is steadily fitting into the industry of media & marketing. Using moLotus, marketers are now able to send unlimited rich media interactive & personalized videos, directly into their customers’ mobile message box. The added benefit is that it works on all kinds mobile phones- 2G, 3G, 4G, 5G smartphones and feature phones.

With mobile digital video messaging platforms like moLotus, brands can send personalized and customized mobile video greetings & messages directly into their customers’ mobile phone inbox, according to their name, age and gender etc. This way, brands can enhance personalization and earn more profit. The revolutionary moLotus technology is able to deliver the personalized, interactive, rich media videos to customers’ mobile inbox without any app or data. Its personalized interactions include nested videos, text, dialog, clicks, calls, pictures and more.

moLotus, a mobile video advertising platform is disrupting the USD 300 Billion direct marketing market and also eying the emerging 1.3 Trillion digitalization and 5G opportunity - a large global and high margin revenue opportunity.

With moLotus, a mobile digital video messaging platform, brands can easily make two-way interaction with their customers without worrying about message reach, delivery or character limit. It has multiple customer-response options such as callback, SMS and clickable link that help brands to get priceless feedback from their customers.

These days, using moLotus, marketers are enhancing customer engagement, lead generation and brand awareness process and simultaneously earning greater profits. It is a breakthrough mobile video messaging platform through which marketers can send eye-catching and rich multimedia videos directly to their customers. With moLotus, an audio-visual mobile video marketing platform, brands can easily advertise their company’s key features, new offers or festive discounts by sending rich media mobile videos to their customers’ mobile phones. And, to receive these mobile videos, customers don’t need to have working internet connection or any mobile app in their mobile phones.

To drive further the geographic expansion, Novosol recently has closed a new round of funding, bringing total raised funding to USD 7 million. Novosol partners with mobile operators to scale revenues and geographies rapidly. The company has already collaborated with the top telecom operators in several countries to generate a large and new high-margin revenue stream with minimal capex/opex for them.

The Founder & CEO of Novosol, Minhaz Lokhandwala on the future growth of the company said, "today, mobile phones are already the primary advertising medium and with moLotus, brands will take the next step into consensual personalized interactions with their customers; leading to greater customer acquisition, revenue generation, customer support, convenience and cost saving".

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