Marketing trends every company should try in 2019
Posted: Mar 06, 2019
All companies have a single question, "How can we distinguish ourselves from our competitors?" The market is over-saturated nowadays, and all businesses are using the tools the Internet is offering to promote their services. Clients swim in a pool of ads from the moment they wake up in the morning until the moment they go back to sleep in the evening. All the ads are created in a way that draws people’s attention, and some companies have a really hard time to stand out in the crowd. The good news is that 2019 comes with new marketing trends, and the companies that will manage to adapt their campaigns to these changes will be the ones that will remain successful on the market.
The best way to draw people’s attention is to establish a good reputation for the company. Here are the main marketing trends you should follow in 2019.Brands become Internet stars
People are still watching TV, but the Internet is constantly taking over. People are connected to screens, being they the screens of a TV, phone, laptop or other devices. They are in a constant search for means that can entertain themselves and they expect mass media means to offer them what they need. The Internet is expected to keep growing, and all businesses should be prepared for this. Companies worldwide should start investing in extended marketing campaigns that offer content on multiple video platforms. Video is eye-catching therefore, it is vital when creating content.
The first step in transforming your brand in an Internet star is to open an account on Instagram’s IGTV. For the ones who do not know IGTV is a video-sharing social platform launched at the end of 2018, and it allows users to upload videos up to one-hour length. You can share your videos on your IGTV account or you can share them on your Facebook Business page.Companies focus on their clients’ privacy
GDPR is highly influencing the way companies do businesses nowadays. In 2019, companies will see clients more concerned about the terms of their Internet transactions and about their privacy. The General Data Protection Regulation is one of the solutions meant to enhance cybersecurity. The European Union implemented this measure to enhance data privacy and to restrict companies to hold personal information about their customers. The legislation applies only to Europe, but it influenced the worldwide business industry.
Clients will enter their sensitive information on digital forms only if they consider the brand reliable. Companies are advised to take their time to explain on their website what measures they are adopting to improve their clients’ privacy, and what they intend to do with the personal data they receive from their clients.Businesses focus on native advertising
Native advertising is the opposite of sponsored advertising. Often people prefer not to buy from a company that promotes their services with the help of sponsored advertising because they consider it very in their face. Native advertising is great at blending with the surroundings and not bothering people. If these ads would not contain the word Ad in their content, clients would have no idea that this is what they are checking. The content of native ads blends with the rest of the organic results because it is subtle. Native advertising can be used on social media platforms or on media publications.
This trend offers people a break from the obtrusive ads they try so hard to avoid. Sponsored advertising is regularly considered fake and people think that it has the purpose to mistrust them when they want to create an image of the promoted brand. Companies should focus their marketing efforts towards native advertising; their content should reach audiences according to their preferences.Companies have transformed their CEOs into brand ambassadors
If until now companies used to hire a person to be the brand ambassador of the business, nowadays they have changed the strategy and they consider more effective the person running the business to address to audiences. Everyone knows who Mark Zuckerberg is and what brand he is representing. This type of attitude is expected to grow stronger in 2019 because it does magic. Clients consider a sign of reliability attaching a personality and face to a brand. It helps them get comfortable engaging with the business and products, and it grows sales.
CEOs worldwide have started to attend events, and in order to help people understand who they are they are using professional popup stands as aids. When talking on a scene, it is important for the public to know who you are and what you stand for. It takes time until the public links your face to the brand you are representing, therefore a popup stand will do the trick, and will allow you to introduce yourself easier to the audience.
We will offer more attention to this trend because it is new and innovative, and people need some extra info to understand how to get the best of it.
You already know the effect an individual message has in comparison with a mass-marketing one. An individual message creates for the company the image of a friend. Clients prefer to buy from a company that addresses their needs and vibrates according to their feelings. If you are the CEO and you step out into the spotlight and address your clients directly you will have a better effect than a personalised text. The perfect moment to integrate this trend in the marketing strategy of your business is to attend a product launch and offer your clients some extra details, besides the ones they can find on the UK popup stands.Businesses are a reliable source of information
When in search of an answer people take the internet to find it. If the information is backed by a business, they will consider it reliable and they will stop the search. If you take the internet and post engaging content on your website, blog, and social media pages you have the chance to amplify the entertainment value of your marketing content. For doing this, you should integrate the Instagram feed directly onto your web page. Ask your clients to ask their questions, offer them answers and establish a connection.
Cynthia Madison is a young blogger and economics and marketing graduate. She writes about home, lifestyle and family topics and is a senior contributor to popular niche publications.