How Keyword Cannibalization Hurts Your Rankings?

When you begin your SEO (Search engine optimization) campaign, you learn about your keywords and why they are so important. As you learn more about keywords, you will encounter the term keyword cannibalization. Keyword cannibalization is a negative keyword aspect of search engine optimization that can hurt your search engine optimization performance. Affordable SEO services in India help you a lot to protect your SEO rankings completely. We will discuss the fundamentals of keyword cannibalization and 5 important tips and tricks on how you can resolve it to assist your SEO campaign to perform better.

What is Keyword Cannibalization?

Keyword Cannibalization is when a single website targets a similar keyword across the multiple pages. This mistake takes place. A company will make multiple pages for a similar keyword, attempting to obtain every page to rank for that keyword.

Keyword Cannibalization may be very harmful to your search engine traffic. It normally occurs when you over-optimize your site just by having too numerous pages with the same content and keywords. It is a common fact that the power of keywords across the Internet, "keywords run the Internet". It means that you should respect their power positively and negatively affect your website’s rankings.

Five Negative Effects of keyword Cannibalization1. It minimizes your Authority

Keyword cannibalization destroys your authority. You cannot display Google your knowledge by creating multiple pages for a similar keyword. When you use a similar keyword on the multiple pages, you do not have diversity in your content. It creates difficult situations. Instead of keeping all the content on a single page, you are attempting to stretch the content across the multiple pages to make it displaying you have more content.

2. It Affects Your Backlinks

Backlinks are the links to your website from other authority websites. These links assist to improve your SEO ranking. Keyword Cannibalization affects these backlinks because you connect to multiple pages with a similar keyword.

When your backlinks turn to the pages with a similar keyword, it creates your backlinks valueless to your SEO ranking. In the place of going to a single page, the links are split between 2 pages. It will not boost your website because the backlinks divide between two pages.

3. Google may choose the inappropriate page

If you have two pages with similar keywords, you cannot guess which page will do better. You cannot communicate those details with Google. Just by creating two pages with a similar keyword, you are driving Google to select the right page to rank well.

It shows that Google can rank your weaker page higher. It results in a lower conversion rate, a lower CTR, and fewer leads visiting your website page. It also causes your better page to hurt.

4. It Shows Poor Page Quality

As indicated formerly, when you stretch a keyword across multiple pages, it shows that your content is running thin. In some cases, you can take over a keyword once. When you have multiple pages, it shows that you have poor page quality. A good quality page always keeps the content for a keyword on one page. It concentrates on the differences of the keyword to create more buzz. Your page will be of low quality if you use keyword cannibalization.

5. Your Conversion Rate Hurts

As you are sending leads to two weaker pages in the place of one strong page, both pages contend with each other. As a consequence, your conversion rate suffers.

It means that you will not convert leads because you are missing the golden chance just by using one informative and authoritative page. One of your pages is well matched for the keyword by which you will earn more conversions from your leads. With the help of Affordable SEO services in India, you can know the important aspects of Keyword Cannibalization that affects your website’s rankings and can save your website from negative effects.

Conclusion- Keyword cannibalization has a negative impact on your digital marketing campaign. It affects your SEO, your CTR, and your conversion rate. To eliminate keyword cannibalization, you need to take the proper steps to help eliminate its negative impact.

Aniruddh Nishad is a digital marketing executive at Pnj Sharptech. He loves to share knowledge and information related to new digital marketing techniques.