Powerful eCommerce Elements to Leverage in Favor of Increased ROI

Simply setting up an online website to serve your eCommerce needs is not sufficient to bring profits. To ensure that everything falls as you planned, you should consider many elements that are crucial.

Here, I shall be discussing some of the powerful tips to leverage in favor of increased ROI in context with your professional endeavors. Let’s get started!

• Honing for Mobile Platform

Smartphones are the next big thing in eCommerce industry as more than half of the traffic comes through these devices. Such digital devices are becoming more popular due to its ease of use and accessibility.

With many existing retailers struggling to offer a well-optimized mobile shopping experience, you can choose to have a mobile-friendly theme, well-tested CTAs, less clutter, highlighting special offerings instead of unnecessary content, get rid of irrelevant registration and checkout steps.

Magento is a powerful eCommerce platform when it comes to develop mobile-friendly website. It offers a powerful foundation to be mobile-ready with its default features & functionalities to become future ready.

• Get Bespoken solutions

Today’s consumers have a lot of options to choose from due to a constant splurge in digital industry. So, using the same platform that other retailers are also opting for shall definitely not be a wise decision.

In other words, if we take example of Magento, it offers the same features and opportunities to all by default. Therefore, it becomes crucial to get tailored web solutions as per your target niche to add a pinch of personalized and convenient approach.

To achieve this goal, you can prepare a detailed plan and take help from expert magento developers to add or extend any default functionality. If you are a tech-savvy on your own, you can perform appropriate actions on your own.

• Be Adaptive over Responsive

• Responsive website’ is a general term used nowadays. It refers to a website that is easy to access irrespective of variant screen sizes (smartphone, desktop etc.) to provide a seamless user-experience without any clutter.

Considering a responsive website built is an often followed option by retailers, being adaptive while curating a website is a more flexible strategy. According to different studies conducted by marketers, it has been proved that major successful brands always prefer to remain adaptive rather than responsive.

Being adaptive doesn’t only help you to be mobile-friendly but also allows you to earn more, gain access to higher page load speed, and seamless user experience. Some of the best practices to ensure adaptive website are inclusive of meta tags adoption, HTML structure, and CSS3 media query inclusion.

• An Integrated Website Architecture

A website is a mixture of visual and technical components that further, constitutes its architecture. Overall usability, user interface design, graphic design, content strategy etc. contributes to your website architecture.

While looking for an appealing website architecture you need to frame your approach first so that you have a clear idea of what needs to get done. To achieve this, you can follow the below-given suggestions:-

• understanding your business goals and target audience,
• minimal colors and graphics,
• navigability, consistency, accessibility, conventionality (navigation, logo etc.),
• necessary trust factors etc.

• Multi-channel approach

With the advancement of digitization, there have been many distributed channels range that is emerging as powerful selling platforms. Therefore, choosing a multi-channel approach in context with your eCommerce platform doesn’t only help a wider range of audience to interact with consumers but also make it convenient with the process.

So, it is important for you to be prepared for other digital channels like marketplaces (Amazon), retail, catalogs, online stores, and other social networks etc.

With this, I have come to an end of the writing inclusive of crucial eCommerce elements while being hopeful that you find the same useful in context with your business aspirations.

I work as an eCommerce developer in reputed firm. I offer an exclusive range of high quality web development services for different projects related to eCommerce, advertising, marketing, etc.