Learn SEO from Basic to Advance

Search Engine Optimization (SEO) is one type of online internet marketing (Digital Marketing) plan of action and the part of search engine marketing (SEM).

It’s a method to help a website to rank higher in the search engine (like Google, Bing etc.) result pages.

What is a search engine?A search engine is a web-based software system that is designed to allow Internet users to search for content via the World Wide Web (WWW).

Some most popular search engines are Google, Yahoo!, and MSN Search.

A user enters keywords or key phrases into a search engine and receives a list of online information may be a mix of web pages, images, videos, infographics, articles, research papers and other types of files.

The list of content returned via a search engine to a user is known as a search engine results page (SERP).What is Digital Marketing?Digital Marketing is a Marketing idea to promoting your products or services using the Internet on online marketing channels by the Search engine, social media and sales/retail-oriented websites.

Digital Marketing has become the new age marketing style for businesses.

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What is SEO?Search Engine Optimization (SEO) is the activity of optimizing contents in web pages or whole Website in order to improve its Rankings on Search Engine Results Page (SERP ) by making them search engine friendly.

Why SEO is Important?

• SEO is a technique for optimizing contents on the website.
• It's for designing and developing a website to rank good position in search engine results.
• It helps to improve the volume and quality of traffic to a website from search engines.
• It makes understanding how search algorithms work, and what people really searching on the internet.

What is On-Page SEO?On-page SEO is the practice of optimizing the individual web page or whole website to rank high on Search Engine Results Page (SERP) and get more organic web traffic to the site.

On page optimization of your website is one of the essential steps towards better SEO.

It will help your website to avoid black hat techniques.

On-page refers to both the content (texts, images, videos) and HTML source code of a page that can be optimized.

What is Off-page SEO?Off-page SEO or off-site SEO is a type of optimization that you do indirectly for your website.

It is about generating traffic to your site and making your business appear by link building, social media, and local SEO.

Its improve domain authority(DA) and page authority(PA).

It tells the search engine what others think about your website. Also, it helps you to bring in large groups of visitors and potential customers to your site.

Off-page SEO gives your website a meaning by adding keywords and descriptions and creating Unique meaningful contents which help your website to get ranked in Google or other search engines for the keywords you and improve your backlink quality.

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