4 Ways in Which an ATS Can Help Improve Candidate Experience

As a recruiter, you must probably know that it is increasingly getting very important than ever to engage candidates and give them a positive candidate experience. But most of the recruiters are perplexed on how to provide this positive candidate experience to the candidates or how to provide real-time experience to the expectation of the candidates. An applicant tracking system (ATS) can be of great help in such a situation. So here are five ways by which ATS can directly influence the candidate experience.

1. An ATS can send Text messages to engage your candidates

If you want to reach out to the shortlisted candidates easily, it is better to reach out to them through the modes they use the most which are mobiles and you can either place a call or send a text message. But if you have an urgent message to communicate to your candidates, a text message is undoubtedly one of the easiest and guaranteed ways to confirm their receipt.

Studies show that while email has an open rate of 20 percent, text messages have a much higher open rate which is 98 percent. A good applicant tracking system like RecruitX offers SMS integration so that you can send text messages promptly to keep your shortlisted candidates engaged. Some ATS provide an added bonus, and that is to track your text activity as part of your communication history with the candidate.

2. ATS Personalizes your emails

If your email starts with, "Dear candidate" it is a clear sign that you hardly care for your candidates. Most of the recruiters are of the opinion that one of the greatest enemies of good communication with the candidate is time. Though as a recruiter you might want to write great personal letters to every candidate, to do so for every individual candidate at the suitable frequency would take you thousand lifetimes.

The solution for such a situation is to use an ATS that has the feature of mass mailing tool. The mass mailing function allows you to reach out as many candidates as you want with one message. A good ATS further uses the data from your database so that you can personalize each message without any extra effort.

3. Reach out to the candidates at the right time with an Applicant Tracking System

A major part of the candidate-recruiter relationship depends on time. An applicant tracking system is enabled with predictive or artificial intelligence that takes out the prediction work on your part so that you can reach out to candidates in the required time.

4. An ATS helps in streamlining the onboarding process

The candidate experience does not only end with placement it rather it starts with it. Like the onboarding experience of the candidate, if it is miserable, he or she will remember it throughout their life. There are a lot of things that can go wrong during the onboarding process. Communication with the candidate can die down or the paperwork can also slow down during the process and in a worst case, candidates will withdraw joining in the period between the offer roll out and the start date. Using an ATS for the onboarding integration to get rid of the paperwork that can make starting a new job less difficult is the best suggestion for the recruiters.

Viral Vora is the Ceo of Talentnow Solutions, a leading Recruitment Software company. Viral is an industry veteran and writes about the various aspects of recruitment technology.