How can interactive videos be of use to advertisers?

It is true that TV advertisement is the best way to increase brand value and sales for the company but it is also essential that advertisement must have interactive content. Advertisement demands innovative means all the time to keep the viewers glued to their TV or gadget screens. Interactive ad is not exactly new but it is gradually gaining popularity. As the term implies here the audience gets an opportunity to interact with the advertisement in one way or the other. It could be something as simple as scanning the code on one of the pages. Sophisticated interactive ads can be extremely expensive for any ad campaign but they can be really useful.

How are these really useful for the campaign?

The best thing about interactive ads is that they allow the viewer to remain on the page for a long time owing to the interactive moves that he or she has to make. The statistic shows that the opportunity to interact makes the advertisement and the brand name more memorable to the viewer. It makes the viewer more intent on buying the product because he is more acquainted with the pros and cons of the items. The high conversion rate of interactive ads makes more people approach the products with ease.

The Secret behind the functioning of the interactive ads

Interactive ads are unique because the company has to invest a lot of attention behind their creation. They have to be made perfectly and according to the preference of the audience or else, it becomes impossible to involve them. Since the consumer spends an ample amount of time with the company and its products there is a scope of influencing the buyer. Statistics show that almost 88 percent of marketers are of the opinion that interactive ads when made by commercial production companies are extremely useful in differentiating them from their competitors.

Different kinds of interactive ads

Playable ads: This is possibly the most popular kind of interactive ad at the moment. The format encourages the viewers to play for a while and then download the game. It also contains a call-to-action at the end of the game.

Advertising through augmented reality

The augmented reality ads aid the viewer to interact with virtual items with the help of screen and camera and then superimpose them in the actual world. The first of these ads was launched by SnapChat. So, they have been around for almost a decade and Google’s AR Core and Apple’s kit on augmented reality has made it even easier to make. The advertising can be used brilliantly with billboards and other kinds of physical formats of advertising if you employ experienced TV commercial production companies.

Advertising through virtual reality

Virtual reality requires dedicated hardware for a great viewer experience. The headset is most important because the VR format offers 360 degrees view so that the viewer can get an amazing experience.

Getting into interactive advertisements

Interactive ads have all the gears in the right places for growth as a potential video production advertisement format. The advertisements making use of the format are likely to have enhanced conversion rates because of increased viewer engagement. People are also more likely to recall the brand, products and the ad concepts themselves. When the ‘wow’ element is used properly by video production houses NYC it can be quite useful even though the format is not as complicated.

Pushpa is an expert author. She currently leads the content marketing department of Sinema Films - A Video Production Company in New York.