Why Marketing is Important on Facebook? Learn with Digital Marketing Course
Posted: May 06, 2019
Welcome to Facebook marketing.In this digital marketing training in delhi you are going to learn how to use Facebook as a powerful marketing tool to grow any business.
And I'm going to walk you through the steps to set up a Facebook page step by step to create content and build an audience of tens of thousands of potential customers.
However, before we get into that, I do want to take a minute to talk about why you should be using Facebook as a marketing channel and how it's different to other social networks and marketing channels out there.
So we're going to get through five reasons
The first reason is simply that there are 2 billion active monthly users on Facebook.
And if we look at a chart of all the social network sites here, you can see that Facebook is way out in front with really over 2 billion users.
So why is this important to say a marketer or business owner.
Well, Facebook is so big that no matter what country you're in no matter what age group you're targeting your potential customers and audience are going to be on Facebook.
It's just a fact with an audience that that big two billion people.
So if you're not sure which marketing channel you should be focusing on you can focus on Facebook because your audience is there without a doubt.
It's just that big. And you couldn't say the same about Instagram or something like that.
It's got more of a narrower age range although that is expanding at things like Twitter again is a more specific type of user not everybody has Twitter.
Not everybody has snapchat.
Not everybody has Pinterest, but everybody or almost everybody has a Facebook profile so you can target them there.
So that's the first reason.
The second reason is that the average Facebook user has two hundred friends
Now, why is this important?
It's important because that allows Facebook to have a very viral effect because if two friends like a Facebook page a Facebook post then if they have a third friend that's interested in similar content
Facebook is going to show that to them, and that's what creates this viral effect. Very very quickly is that Facebook can show content to your friend's group and it just expands so quickly.
Now that is not the same for something like say YouTube like I use YouTube personally all the time but
I have no idea what my Khant what my friends look at on YouTube.
I never see a video that they like.
And so it doesn't create that same viral effect between friends.
Now the third reason that you should be using Facebook is that it has real profiles and this may seem obvious, but this is the reason that Facebook was able to dominate social media.
They weren't the first social media site but they were their first social media site that got people to create real profiles, and it was because they want to connect with their friends, so they put in their real name.
So why is it essential for the business.
Well, let's say if we look down at it at a post here. If I click in and I can see the people who are engaging with my content and then I can click through to their profile.
I can get a sense of who they are what they're interested in where they are what other content that they like and that allows me to build up a visible buyer persona for my business.
You couldn't say the same for YouTube or reddish or even Twitter.
People tend to create these pseudo profiles and not their real names because there wasn't that incentive to connect with your friends.
So that is something incredibly unique to Facebook.
And not only does it make it right for you know seeing whom your competitor's audience gets a real clear picture of them.
You can do for your own, but also it's mighty in terms of if you're looking at your analytics and you want to see you know some analytics on your audience.
He can be unequivocal you can be very sure that you know their age gender their location is extremely accurate because people have put that in themselves and also then for Facebook ads you can much better target people based on who they are, and that is a compelling reason to market your business on Facebook and because they have real profiles.
So number four and in case you weren't aware Facebook owns Facebook Messenger WhatsApp and Instagram.
And if we go back to the most famous social networks worldwide of the states, you can see that one two three four five six seven a 10 even one two three four five six in the top six Facebook owns three of them.
So Facebook you know setting up their first.
It makes it much easier for you to say connect with people on Facebook Messenger. That's all integrated.
Also, it's much easier if you have people on Instagram or you're setting up an account there to invite people from Facebook across Facebook ads is also integrated so you can even target Facebook users on Instagram in ads.
And what's up.
You can be sure that more integrations and opportunities are opening up there.
So again if you're not sure to get where to get started Facebook really can leverage and be used to grow audiences on all these other platforms as well.
Now the final reason that you really want to market your business on Facebook is because Facebook has a powerful platform, and even if you don't have the budget or not considering advertising on Facebook right now you need to have this in the back of your mind as a reason to really just grow a business on Facebook.
And this is because it's no longer possible to even create ads on Facebook without a published Facebook page.
So that's why you'll need to set up a page if you want to advertise.
However, also if you have an audience built up well, then I can say to Facebook Ads Hey I've got an audience built up.
This is what they're like and go out and find more people like that.
And so with a bit of a sample, you can give that to Facebook, and they can find more people like that.
Otherwise, it's going to be much harder for Facebook to understand who are the type of people engage or content.
You know what their profiles like where they based are.
So by building up a Facebook page and building up an audience then that would improve your marketing efforts on Facebook probably by 10 times.
So those are the five reasons why you should use Facebook as a marketing channel and how it's different from other marketing channels out there.
My name is Manoj Singh Rathore. I am working as a digital marketing head in Techstack.