Best Proven Ways to Handle Cart Abandonment in WordPress!

For past several years, cart abandonment has continued to plague online merchants. A fairly large percentage of online shoppers abandon a checkout process with one or another reason. So, you are bound to lose sales as well as potential customers. Hundreds of studies had been conducted on eCommerce cart abandonment rate and found some shocking stats. Having to mention some below,

As per Barilliance research, "the average cart abandonment rate for the year 2016 was 77.24% and rose slightly in 2017 to 78.65%".

Some of the online merchants often ignore cart abandonment. Though, many of these can be prevented with a few easy improvements in your business strategies. In this article, you will find some easy steps to follow that can help you to prevent or restore your abandoned carts.

Let’s get started!

1. Streamline Checkout Process

A prominent and extremely streamlined checkout process shall always seek to make the process as seamless as possible. One can offer multiple shortcuts like check out without registration or avoiding the steps that contribute to additional friction. Many research studies have proved that a majority of customers abandon the shopping cart just because of complex check-out processes like registration, email confirmation etc.

"A typical abandonment rate of shopping cart varies in between 60% and 80%, with an average of 68%."

So, It becomes crucial for you to lower this rate for the success of your eCommerce store. To serve this purpose of streamlining the checkout process, you can allow guest checkouts or opt for a single page checkout process or any other customized checkout as per your target audience’s preferences. In order to achieve a customized checkout on your WordPress website, you can hire Wordpress developer as they are more inclined towards the technical aspects of your website.

NOTE: Don’t force visitors to register before completing a purchase as it can be annoying and result in cart abandonment while damaging your conversion rate.

2. Offer Free Shipping

Sometimes, users abandon shopping cart due to hidden charges such as taxes or delivery charges for the purchased products. It happened a no. of times when customer purchase some product from your eStore and the delivery charges calculated to be more than the actual cost of the product. This scenario eventually leads to cart abandonment as shipping is costing higher.

Thus, one of the best ways you can bring down shopping cart abandonment is to cut down the shipping cost or to offer free shipping. This way customers are more likely to complete the purchase and come back again on your web store. In addition, they will purchase more often from you.

WordPress facilitates you with a wide range of plugins that can allow streamlining free shipping on your website. WooCommerce Advanced Free Shipping is a perfect tool and is been recommended by many existing retailers.

3. Recovery Emails

Recovery emails work best when your consumers have left the cart unintentionally or they need some time to think or they want to compare or anything else. All you need to do is to remind them via email notifications. It really works in some cases.

In some of the cases, your customers need reminders that they have left some products in the cart and are supposed to complete it. Here, you can provide them with options like,

• complete purchase now
• save for later
• or, delete the items from the cart.

CONCLUSION

Whenever you decide to run an eCommerce store or already running one, you should always consider multiple facets involved in the process untill your customer successfully accept your product. Shopping cart abandonment is an extreme issue that might risk your profits and conversions at stake. However, you can opt for various marketing strategies for getting them to convert and completing the sales process.

I would introduce myself as Akashdeep Sharma. Being a Magento developer, I have come across multiple aspects of this robust eCommerce platform. My expertise lies in PHP, HTML, CSS, WordPress, WooCommerce and Magento development.