Web Design Is More Than Aesthetics

Digital marketing encompasses a lot of strategies and web design is definitely one that requires utmost consideration. If you think you don’t need this in your business, then you’re thinking old school and it has to change. What you must understand is that a good Detroit Web Design doesn’t only provide an aesthetic impression. It’s even more helpful in SEO, branding, and in the totality of your business goals.

5 Things Not to Do in Detroit Web Design

Truly, marketing a business via the web is never an easy task. While enticing target customers to visit your business is already difficult, converting them to real customers is even harder. But with good website design, everything could run a lot smoother. You just need to do it in the right way so you could provide a great customer experience. Here are the things you shouldn’t be doing in your web design:

1. Producing Bad Navigation

Frustration is definitely not good in web design. But sad to say, a lot of business sites keep their visitors frustrated by making confusing website navigation. If your goal is to attract your customers with your web design, then don’t give them the feeling of dissatisfaction. Create a website that’s easy to understand and explore. Make it as friendly as possible!

2. Dull Content

High-quality, original content is a requirement in all digital marketing strategies. From SEO and social media marketing to all other marketing campaigns, it has to be unique and plagiarism-free. However, dullness in content is never an option too. Minimalism is good but too much of it is boring. You don’t expect your visitors to have a memorable experience with that kind of web design plan. Instead, add great quality photos and videos to satisfy your visitors’ visual needs. Considering options that stimulate interaction and engagement such as comments and forums are recommended ideas as well.

3. Video or Audio Interruptions

Providing videos and audios is perfect for websites. Nevertheless, it shouldn’t interrupt with what your visitors would like to do. Don’t set videos or audios that force them to watch or listen (automatic streaming) for it could only lead to a negative browsing experience. Basically, give them the freedom of choice to explore your site without any sort of interruptions.

4. Welcoming Visitors with Advertisements

Ads have its beneficial components but it may also have disadvantages when not done properly. If you’re being rational enough, you shouldn’t welcome your visitors with it. Your content will usually draw them into your website and showing them ads immediately will never do any good. Try to be discreet with your ads and set it in a way that’s not obtrusive. Moreover, avoid pop-up ads if you can.

5. Not Updating Your Website

Trends in web design may change at a fast rate and so with the taste of the customers. The design you produced may have attracted your visitors a year ago but not today. To maintain high traffic and conversions, you need to update your website with the current style loved by your target customers. Do this by changing colors, restructuring website architecture, and keeping your content fresh.

Do Your Homework

It’s easy to fall for a web design service that doesn’t really have what it takes to produce an excellently-designed website. But the competitive nature of businesses today requires each one not to make that mistake. So before hiring one, make sure you’ve done your homework about the company’s web design capabilities.

At Reach Digital, we are a master of dos and don’ts in producing a great Detroit Web Design. If you’re eager to know how we can make your web design stand out, give us a call today and let’s discuss the details!

A motivated, strong-minded individual with a passion for internet marketing. I developed a managed-workforce-provider for companies looking to strengthen their brand, generate more meetings, and increase their sales.