What You Need to Know About Baidu Advertising?
Posted: May 18, 2019
China is one of the most lucrative markets in the world for all online business entrepreneurs. However, the search engine landscape in China is quite different from that of the western countries. China has unique search engines and social media platforms that serve as an interacting platform for entrepreneurs and businesses. This is exactly the reason why businesses must hop on to Chinese social media bandwagons to reach out to potential customers.
Baidu advertising is one of the most popular social media platforms that provide a wide range of services. It is tantamount to Google and used by more than 700 million users in the country. Baidu advertising includes various types of services such as cloud storage, Baidu maps, music streaming, images, and so forth. It is essential for businesses to be on Baidu as it creates brand awareness. Majority of the Chinese internet users believe that only reputed businesses are displayed on Baidu. Baidu advertising or Baidu Pay per Click is one of the best channels to reach out to target audience and improve sales and revenue.
Types of Baidu Advertising
Baidu PPC or advertising is a part of the Baidu marketing strategy. It also includes Baidu SEO. There are three types of advertisements in Baidu, which include union advertising, brand power link, and search advertising.
Brand power link
One of the unique services provided by Baidu ads is brand power link. It provides a wide field of exposure to the brand with the help of various tools such as animated flash advertisements, images, products with introduction and videos. It also provides an attractive display, which plays a key role in brand awareness.
Baidu provides more than 300,000 websites for union advertisements with different categories. Users can choose websites based on these categories to display product advertisements. Baidu union is one of the most effectual platforms to display products and services to potential customers. Users can also use this platform to highlight their products individually.
Another type of Baidu ad is the search-advertising platform where ads are shown in diverse layouts. You can even include a background with different colors to separate it from other ads in the search results. In some cases, the ads are displayed in Cache link rather than in a Sponsored link. You can display different ads on a single homepage with the help of this platform.
Online advertising is the most effectual way to reach out to target audience in China and the majority of the businesses obtain great success from this form of advertisements. One of the main reasons most people use Baidu is that these ads are displayed on tablets, mobiles, and computers, which ensures maximum product exposure. Baidu advertising includes various processes and therefore it is important to work with an experienced agency to obtain maximum results.
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