Top 3 SEO Trends You Need to Watch Out For in 2019

Search engine optimization is an ever evolving business. The trends change both rapidly as well as gradually over time. The techniques and factors that work today might get totally irrelevant tomorrow and some trends make a comeback but some trends just vanish completely as the technology giant keeps updating its algorithm frequently to improve its search results based on relevancy and user input data. Search Engine Optimization ensures that your website (whether business or personal) follows Google’s ranking parameters to feature in the top result and thus increase their visibility in the digital universe. This is the reason why most businesses hire an in-house SEO team or outsource their website’s digital marketing to agencies that provide these services. However, being aware about how search engines function and the conditions required for your website to do more business on the internet makes the job of the business owner relatively easy. As the top Best SEO Company in Phoenix Arizona, we have listed 3 important SEO trends to follow in the year 2019 and explained them in brief so that you can track your website’s SEO performance and make changes to better the results. Read on to know more;

1. Focused Content

Google has been known for sanitizing its search engine by ranking only the most relevant website on top of the search results. How does it do it? Well, Google has certain parameters like how much time a visitor spends on your website, how many actions the user takes on the website, is the keyword targeted relevantly and a lot of other factors. Content is one such consistently important factors of ranking. Although relevant content has always been the parameter of search rankings, it is only recently that Google has disciplined its search engines to find and list the most relevant content.

In 2019, focused content created through understanding the audience and user intent factors have high chances of ranking on top of Google’s search results. For instance, if you claim you are the local search engine optimization phoenix you should have a relevant link or citation for the credibility of this phrase. If you are able to provide the same on your website, Google will rank you and if your claim cannot be confirmed by any third party website with high domain authority, your website will be punished. Also, if the content of your website is of low quality or doesn’t match the search keyword, users will leave your website within seconds. Google takes this as a sign of irrelevancy and will remove you from the search result of the mentioned topic.

2. Structured Data & Technically Sound Design

Structured data means how the data is structured and how easily the search engine navigates the website. Structured Data and Technically sound design allows search engines to better understand your website. A lot goes behind the scenes when it comes to creating a search engine optimized website. A top SEO company in Phoenix would know the SEO factors mandatory while designing the website like where the plugins are going to be, website Meta information, URL names, landing pages, navigation, and image optimization etcetera. If your website design is search engine friendly, your website will be visible and if your website design is user friendly, chances are, your website will do more revenue.

3. Image Optimization

One important factor that even the best SEO Company in Phoenix might frequently overlook is how much traffic Google image search can bring to their website. It is therefore imperative for you to optimize all the images in your website and blogs. Optimization of image requires tagging relevant keywords and Meta information in the images and compressing them without compromising on the visibility quality of the image for the website to load quickly. File name, image dimension, caption, image alt text, responsive images, text and title text and alignments are a few of the factors that can optimize your images to suit search engine ranking parameters.

So here were the top 3 trends to watch out for in 2019. SG Intellect is a full function Digital marketing Agency that provides contemporary digital marketing solutions for growth in visibility and revenue. We have a diverse team of artists, psychologists, internet behavior analysts, developers, copywriters and brand managers who come together to formulate the most effective digital marketing campaigns that will make your website perform better in the digital universe.

SG Intellect was formed to bridge the gap between businesses and phoenix digital marketing agencies in a hassle-free, quick and efficient manner.