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Fundamentals of a Good Logo Design

Author: Abhish Mathew
by Abhish Mathew
Posted: May 26, 2019

Do you want to get your brand memorized by the world? Give a call to Crux Creative Solutions! The leading logo designing agency in Gurgaon has a team of dedicated logo designers to cater to the needs of clients. For us, a logo is not only an image of your brand identity, but it is also a power to get you recognized across the world. A well-designed logo with the right characteristics can boost your identity, strengthen your visibility, maximize your sales, and make yourself credible and memorable.

Here are we sharing the five fundamentals that every graphic designer needs to consider!


Do you believe that simplicity is the soul of efficiency? Crux Creative Solutions do! Graphic Designers sitting at our Gurgaon office believe in the fact that a clear and uncluttered logo provides an immediate sense of your brand identity. As an audience perspective, simplicity is always impactful. Being an important element of a brand, a logo is used on various platforms with different formats and sizes, so if it is a complex logo, its intricacies can get lost.

A simple logo has few elements and requires no assistance to communicate the brand’s identity to the audience. The first step is to eliminate the complexities of the logo and make it as simple as possible because a complex logo with different colors and various elements is a huge distraction for the audience.

Strategic use of colours:

Colors are all around us and they create a great impact on our moods, emotions, and behaviors! They have the ability to evoke our feelings and engagement if used in a strategic way. Our team of experienced logo designers at Gurgaon office have extensive knowledge of different colors and their psychology. Here are we sharing the psychologies behind some colors that we have discussed from our logo designing team.

  • Red: It shows the emotions of aggressiveness, love, energy, and passion.
  • Blue: Blue indicates intelligence & friendliness, hence finds a perfect place on social networking sites such as Facebook, Twitter, and LinkedIn.
  • Pink: It is a soft color, usually associated with the items related to women.
  • Yellow: It is the color of hope and freshness.
  • Green: It shows nature, freshness, and health.

Note: Incorporate colors in your logo that evokes the feeling that you want! For example, if your business deals with the young generation, then use red color, or use yellow color, if you are a restaurant owner. It will boost the hunger of your customers and eventually maximize your sales.

Scalable & Versatile:

Redesign your logo, if it is not visible when printed very large or very small! As discussed earlier, a logo works on different platforms. It can be as small as a pamphlet and it can be as large as a billboard. The logos created by our logo designing agency fits to all the platforms. They never lose the sense of proportion and remain highly attractive and efficient for the brands based out of Gurgaon and worldwide. To create the perfect logo, our logo designing team draws it with the help of design grids. This method works well in maintaining the balance among the various elements of a logo and makes it user-friendly for a number of uses and methods.

Uniqueness: Is your logo unique enough to be memorized by your target audience? Marked as a top logo-designing agency in Gurgaon, we believe in creating a memorable piece of work! Logo designers at Gurgaon office try to bring a unique concept for shaping the memorable logos. For example, the triangle-shaped logo of Adidas shoes is unique; no other sports company has used it before and ever after. Logos such as Nike, Facebook, Apple, Audi, Starbucks, etc. are impossible to ignore. To grab a unique logo design for your company, you can only trust the graphic designers of our logo designing agency in Gurgaon.

Artistic: Start your business with an artistic logo design! Even making small changes in your logo leaves your audience confused and directionless. It is strictly unadvisable to create a new logo for your business every year. Thus, our logo designing agency gives the timeless design to logos created at our Gurgaon office. Along with keeping the artistic factors high, we match our logos with the contemporary style of designing, so that it does not look out of fashion. If you are looking for a logo designing company in Gurgaon to sparkle your business with great logo design, then visit our Gurgaon office. We will help you in setting you apart from the competition in the market!

About the Author

Abhish has more than 5 years of practical experience in Digital Marketing. He enjoys learning online and feels it a duty to share his knowledge with people seeking it over the web. Further info please visit:

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  • simarsingh  -  10 days ago

    Great Article on designing Logo! I will try this tips to Redesign my company logo. Kishan Agro specializes in supplying products directly from farms so as to provide top quality Gardening tools & Agriculture tools with taking care of price.

  • Guest  -  20 days ago

    Thanks. for sharing. Mr. Furniture is manufacturer & supplier of office furniture in dubai, moder furniture in dubai, Work station supplier in dubai, office executive desk supplier in dubai

Author: Abhish Mathew

Abhish Mathew

Member since: Apr 21, 2015
Published articles: 25

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