Promote Website With The Help of Digital Marketing And Search Engine Optimization

When we use the term "Digital marketing", we actually think that it is online marketing. Digital marketing is a practice in business through advertising information and delivering through online channels like website, search engine, social media, emails, and mobile apps.

It is a promotion of products through one or more form of electronic media. Digital Marketing Company in Gurgaon. is a promotional activity which is done online. This activity helps to target audience which helps to grow business.

There are many types of digital marketing like Search engine optimization, Social media optimization, Social media marketing, Search engine marketing, Content writing, Google Ads, etc.

Here we discuss only search engine optimization

SEO Provider Company Gurgaon is a technique to promote business on the internet, it also helps to gain traffic on a website. Search engine optimization attracts more organic and unpaid traffic on the website.

There is basically two technique of search engine optimization and that is On-Page and Off-Page SEO.

On-Page search engine optimization

On-page is a technique to optimize the content and HTML source code of the website, On-Page SEO is all about optimizing an individual webpage in order to rank higher and earn some valuable traffic on search engines. There are some types of SEO White hat SEO, Black hat SEO, and Grey hat SEO.

Some major On-Page techniques are Robots.txt, Google Analytics, sitemap.xml, Meta tag, the Alt tag for image and many more.

A small brief about all these techniques:

• Robots.txt: It is a standard used by a website to communicate with website crawlers and web robots.
• Sitemap.xml: Allows a webmaster about URL's on a website is available for crawling. In sitemap, create an XML file of your website and then submit on a root folder for web crawler to index the web-pages.
• Meta tag: Add Meta Title, Meta Descriptions, Meta Keyword on the source code, it helps to gain good rank on the search engine.
• Google analytics: It is completely free of charge, it provides information about the visitor where they locate, page mostly viewed, which page is clicked most by visitors.

Off-Page search engine optimization

Off-Page SEO is a technique to gain more and more traffic on a website. It basically follows the link building pattern. Or we say that of-page SEO is for promoting a website with the help of another website.

Off-page simply tells Google crawler what others think about your website. Example, if you have got a lot of relevant links pointing to your web pages, search engines crawler will assume that you've got great content.

Many of Off-page strategies are used to promote website like Directory Submission, Social bookmarking, Guest posting, Article submission, Blog Posting, Image pdf video submission.

A small brief about all these techniques:

• Directory submission: Submit your website URL's in business directory website, it is used to increase page ranking.
• Social bookmarking: sharing of URL's of web documents on social bookmarking sites, it is used to increase domain authority.
• Article submission: submit an article on an article submission website like ezinearticles.com or sooperarticles.com, it really helps to gain more traffic on a website.
• Image, video and pdf submission: submitting files on a website like Tumblr.com. it helps the website to gain some more traffic.

The Author is an associate editor for Web Development Company in Gurgaon. Zeacreation is the best web development company in Gurgaon.