4 major differences between mobile video advertising and other traditional marketing channels

Over the past decades, marketers have been using expensive and less effective marketing tools like printing pamphlets & brochures, journals, TV ads, road-side banners and hoardings etc. to engage and acquire customers. But now with the mobile technology advancement, companies have now understood the importance of mobile video advertisement.

Today, Smartphones have become nearly the most essential thing of our daily lives. With minimum ad space and limited screen sizes, mobiles have defined yet an effective way of customer engagement and loyalty. Looking at its quick growth & development, marketers or advertisers around the world have transformed and automated their entire marketing strategies.

In fact, most of the renowned brands like Samsung, Panasonic, CIMB bank, Isetan, Standard Chartered bank, TATA and L’Oreal have already been using mobile video marketing to engage customers and drive revenue.

Now let’s have a look at the 4 major benefits of mobile video marketing that define why it is better than other traditional marketing channels-

1. Customer Engagement

One of the strongest distinctions between digital mobile video advertising and other traditional marketing tool is that it has better customer engagement capability. The rich multimedia mobile video advertising platforms like moLotus delivers eye-catchy greetings, wishes and offers directly to the user’s phone inbox which could be viewed anytime-anywhere without any mobile app or internet connection. It not only attracts customers but also keeps them engaged, retained and loyal.

2. Brand promotion

The central purpose of any advertisement is the development and maintenance of a company’s brand image. Building a brand image is a very important aspect of any successful business organization. Mobile video marketing platform helps companies establish their value and credibility among their customers. It is a personalized medium that delivers high-impact up to 40 seconds rich mobile video message instantly & directly into the inbox of customers’ mobile phone. It also helps businesses automate and transform their marketing processes while securing the client’s data from any kind of spamming.

3. Create Value Proposition

As a brand or marketer, your value proposition is a blend of product/service benefits and the price which you offer to a particular target audience group. Mobile video advertising helps businesses base their values on top quality, low price and with unique designs. Marketers and advertisers have full control on what kind of ad message they want to deliver, to which audience group and till when. This gives greater ability to the customers in analyzing; why your brand has superior value.

4. Active two-way interaction

Unlike traditional marketing channels, mobile video messaging platform, moLotus is an effective way of two-way communication. This rich media platform is enabled with multiple customer response options like SMS, callbacks and clickable link, through which marketers can easily get customers feedback that leads to business profit. This makes brand-customer interaction efficient and simple as compared to other forms of communication.

In a nutshell, mobile video advertising platforms like moLotus is far better than other traditional marketing channels in terms of brand awareness, customers’ acquisition & engagement and profit generation.

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