7 Essentials For Advanced On-page SEO

Optimizing for a combination of three factors is required by search engines to succeed in organic search- Technical, On-page and Off-page SEO.

The laser focus on off-page techniques and other technical factors are increased over the years. But the fact is, if you don’t pay attention to the on-page SEO, off-page SEO won’t do good.

Today’s smart SEO practitioners prioritize on-page optimization and to boost your ranking it’s very important to keep your on-page SEO knowledge up to date.

What is on-page SEO and what is its importance?

To earn organic traffic and to improve the ranking of your search engine, optimization of web pages is practiced and it is known as on-site SEO or on-page SEO. On-page SEO comprises optimization of headlines, HTML tags- page titles and meta descriptions, images and other multimedia elements.

However content quality and relevance come first.

Importance: On-page SEO is important because it improves the visibility of the website in the search results. Also, search engines study website and website’s content which is further helpful for search engines to identify whether your content is relevant to the query of a searcher. Logical and lexical semantics are focused on search engine results pages (SERPs). Yes, of course, relevance is also a cornerstone as search engines are becoming more sophisticated.

With the surfeit of complex algorithms, Google is much better now at- Identifying what a user is actually searching for and delivering search results that meet a user’s objective of a searched query.

What is visible to users on your web pages (text, multimedia elements) and what only search engines can see (HTML tags, structured data) must be well optimized in accordance with up to date practices.

There are 7 essentials of On-page SEO to which you should pay close attention to increase traffic and ranking of the website.

1. Quality of content: The site which produces high-quality content is always considered premium by Google. Google raters use the framework of Expertise, Authoritativeness, and Trustworthiness to access a website and its content. Even if you hire an essay writer or content writer to write content for website make sure he/she emphasizes on providing you quality.

2. The Title tag, headlines, header tags, and meta description

• Title tag has an impact on organic ranking and it exists in the head section of every web page. It gives an indication of the subject (theme) of matter. Copied, poorly written or an absent title can cause a negative impact on SEO results.

• Headlines are used to increase the reader’s interest by adding spark and to stand out on the SERPs. Headlines are written to entice the audience to click through and read content until the end.

• The header tags are HTML elements (H1-H6) that are used to detect headings and subheadings from whole content. These tags impact ranking indirectly by making content easy and enjoyable to read for the audience and by providing your content with keyword-rich context for the search engines.

• Meta descriptions are the short elucidation of what page is about and often displayed in the SERPs underneath the page’s title.

1. Images, video, or audio: images and other multimedia elements make your page more interesting and easier to comprehend. However, the loading speed of a page decreases and to avoid it you can use the Content Delivery Network.

2. URL optimization: For advanced on-page SEO URL optimization and URL structure must be given importance.

• Slug is the unique URL of every page. It should be less than 255 characters and hyphens must be used to separate different parts. SEO friendly URL is always short, includes target keyword and is descriptive.

• The actual structure of the website should be mimicked by URL structure. For example: Homepage>Social media>Facebook>Article. Also, add a breadcrumb menu as it allows your audience to navigate your website in the actual structured way.

1. Keyword Cannibalization: You’ll rank better for a keyword if you have targeted that keyword in more number of pages. True or false? Absolutely false. Keyword cannibalization can be caused by targeting a specific term across multiple pages. This is because if you will have multiple pages ranking for the same keyword, you’ll be actually competing with yourself. Detect any trace of keyword cannibalization on your website and resolve it right away (if any).

2. Mobile friendliness: Majority of searches in Google comes from mobile devices. If your website is not mobile friendly you already lost more than half of the potential traffic. Fix potential problems and test your website on a mobile phone just like a real user. You don’t have to worry about mobile friendliness if your website is with a responsive design.

3. Comments: Comments provide the indication that people like your content or not. Many people believe that comments are no longer important but they are wrong, rather it can really boost your SEO. It also increases the time spent by them on your website page.

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