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What is Internal Linking Structure?

Author: AK Digihub
by AK Digihub
Posted: Jun 13, 2019

In internal linking structure, Internal links are links that lead from one side of the domain to another in the same domain. They are often used in the main navigation.

  • it allows users to browse a website.
  • Helps to define an information hierarchy for the respective website.
  • it also helps to spread the equality of the links (ranking power) on the websites.
internal Link Structure

Internal links are especially useful for configuring the architecture of the site and promoting the equity of the links (URLs are also important). For this reason, this section looks at creating a site architecture that is compatible with internal links to SEO.

The optimal structure for a website would look like a pyramid (with the big dot at the top is the start page):

This structure has the minimum possible links between the homepage and a specific page. This is useful because it allows the equality of links (classification power) to be distributed throughout the site, increasing the ranking potential of each page. This structure is common in many high-performance websites such as in the form of category systems and subcategories.

But how is that achieved? It’s best to use internal links and additional URL structures. For example, you create an internal link to a page at with the anchor text "Domain Authority". Below is the format of an internal link that is properly formatted. Imagine that this link is in the Domain Authority.

For Example:

Domain Authority

In the previous figure, the label "a" indicates the beginning of a link. Link tags can contain images, text, or other objects, all of which contain a "click-to-click" area on the page that users can use to switch to another page. The reference position of the link informs the browser and the search engines pointed to by the link. This example refers to the URL "". Then the visible part of the link for visitors, known in the SEO world as "anchor text", describes the page to which the link points. In this example, the point page deals with custom straps created by a named Domain Authority. The link uses the anchor text "Domain Authority". The tag closes the link so the link attribute does not apply to the items below on the page.

Why Internal Links are Most Important to Google?

Google uses links to find out whether your content is related on your site how much value of that content.

Relationship between two content

Google searches the websites for internal and external links with a bot called Google Bot. This bot reaches the homepage of a website, starts to render the page and follows the first link. By following the links, Google can determine the relationship between various pages, publications, and other content. In this way, Google discovers on which pages of your website a similar topic is treated.

Link Value

Google not only understands the relationship between content but also divides the value of the link across all links on a web page. Often the homepage of a website has the highest link value because it contains most of the links above. This link value is shared by all links on this homepage. The link value passed to the next page is split between the links on this page, and so on.

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As a result, your latest blog posts will get a higher link value if you link them from the homepage, not just the category page. And Google will find new messages faster if they’re linked to the homepage.

If you get the idea that links convey your link value, you’ll understand that more links to a publication mean more value. Since Google believes that a page with many valuable links is more important, this increases the ranking opportunities.

Setting Up an Internal Linking Structure Strategy

It is important that the SEO of your website regularly reviews and improves the internal link strategy. By adding the appropriate internal links, you ensure that Google understands the following:

  1. the relevance of the pages;
  2. the relationship between the pages;
  3. And the value of the pages.
Ideal Link Structure of Your Website

We always give suggestion to the website owners that they should make the first ideal structure for their website. The Ideal structure of any website contains:

  1. Homepage of that website
  2. Categories of that website
  3. Pages of that website.

Making any website we first think about its structure where we can think our website structure as a pyramid where the homepage will be on top of that pyramid. Below that there are categories and section and further down there are some individual pages and posts.

So we should make the first ideal structure of our website. This is known as the ideal internal linking structure.

The Most Important Content

Then you need to determine what your most important content is. If you are not sure, read our article on the content of the cornerstone. In summary, this is your best and most complete content. It is the heart of your business. This is the content that people should find when they are looking for a topic or product they specialize in.

To let Google know that this is your most important content, you need to add many links. There are several places where you can refer to the contents of your cornerstone. Here we give you the most common options, from the copy of your article to the navigation.

Add Contextual Links

If you have written several articles on a specific topic, you should link them together. This shows Google – and users! – That these articles are related thematically. You can create a direct link from phrases in your copy, or add links at the end of your publication. This is also a good way to link structure.

You also want to tell Google which of these articles is your cornerstone: the most comprehensive article on the subject. To do this you need to add a link to the vertex of all articles on this topic. And do not forget to return the elements of the cornerstone to the base.

Example of Contextual Links

In our blog, there’s a cornerstone content article called what are Keyword Match types and Keywords. We want this article to rank for all related search queries about keyword and keyword types in Google search results.

We have added links to other relevant articles, such as: For example, "7 Keyword Search Failures to Avoid," "What’s Keyword Research," or "Focus on Keywords?" Google will understand that the final guide contains the most information about [keyword search]. In the end, Google will assign the final guide to the others, shorter messages in the search, by keyword.

Powered by Inline Related PostsAdd Navigational Links

In addition to creating links to publications and linked pages, it’s also possible to make the content of your cornerstone more reliable by adding links from the home page or the top navigation. Do it with the most important publications and pages for your company. As a result, these posts or pages receive many links and are reinforced in the eyes of Google.

Anchor Text

If you have decided which links should appear on a page and which pages should receive a link value, it is important to use the appropriate anchor text. The anchor text is the selectable text that visitors see. The anchor text of the two internal links in the example below is, for example, "Link Schemes" and "Paid Links":

If you optimize the anchor text too much, your website may be damaged. When optimizing, we refer to filling in keywords. Previously, you could assign the same keyword to all anchor texts, and Google would better rank your site for that keyword. Google is smart enough today to understand that the content of the anchor text says more about a keyword’s relevance than the anchor text itself. Therefore, make sure that the anchor text in your copy looks natural: It is best to use keywords, but do not add the same anchor text for each link.

Add Links to your Taxonomies

Taxonomies such as categories and tags help you organize your website and help users and Google understand the content of your content. If you have a blog, it may be beneficial to add internal links to the taxonomies to which the message belongs. By adding links to categories and tags, Google can understand the internal linking structure of your blog and help visitors navigate to related posts.

Add Links to Most Popular Post of your Website

You can add links to the most popular and new post of your website. As link value passes to these most popular and recent post of different pages of the website. Your posts really get a boost. The posts will be easy for all the website visitors which will increase the traffic of your website. More traffic will be a positive sign for Google.


I hope you have understood the concept of internal linking structure strategy. Why we use this and how it can help us to boost our website pages. If you have any doubt then feels free to ask or you can leave the comment in the below section.

Source: AK DigiHub

About the Author

AK Digi Hub(Arishna Digital Communication Pvt. Ltd) is the blog where you get Latest updates related to Digital Marketing. Inspired to Work and give the best possible solutions.

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Author: AK Digihub

AK Digihub


Member since: Feb 01, 2019
Published articles: 56

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