Best Top SEO Tools, SEO Process & SEO Reports

SEO – SEO stands for Search Engine Optimization. SEO is the complete process of enhancing the quality and quantity of the website traffic and increasing the visibility of the web page. It’s trusted and tried the technique for ranking your website and getting optimized your content for SEO. There are so many tools which are used for SEO out there but here we have listed some best tools for SEO.

Best Top Tools for SEO

#Moz

Moz is founded by Rand Fishkin in 2004. It’s software as a service-based company. Moz basically used for research and analysis. Moz provides us inbound marketing and marketing analysis service. It has free and subscription both service. It provides us the information about any website performance report, and it plays a very important role for blog commenting to get healthy backlinks from another website resource. Moz help to understand about dofollow and Nofollow authority. Mozbar extension gives us also information

about Page Authority(PA) and Domain Authority(DA).

#Seobility: used for Audit and Analysis

It’s also one of the good tools for SEO. It provides us the overall performance about the website that how good or bad your website. It gives us a clear picture of your SEO optimization. Seobility will provide you major 4 factors for analyzing your website.

• Keyword check:
It will check to rank for your page ranking for your website.
• SEO Compare: Seobility will give information about how well your web page is optimized
• #Ranking check: It will compare 2 pages for a keyword term.
• #SEOCheck: It will analyze your website and give you a suggestion for a better search engine.

Pricing – Seobility provide us free and paid both services for users but in free service, user can add project at a time and in paid service, user can add multiple projects at the same time with an additional benefit.

#ahrefs:- research and analysis

There are thousands of tools for SEO in the market out there. In among all those tools, ahrefs is good for analyzing backlinks.

Apart from that, there are other options in ahrefs to help for ranking your content in SERP(Search engine optimization).

For example site explorer,

Ahrefs# Serpstat: – Content Marketing SEO, PPC

It’s a paid service for SEO tools. In single words, we can say that it’s all in one tool for SEO and PPC and content marketing campaign.

These are key feature Serpstat which has given below.

• Collecting the keyword for PPC and SEO
• Define the Value of Keywords
• Keywords variations and search engine to expands your semantic core
• Get international data
• Check your web page relevance
• Analyzing trends of keywords
• SERP(Search Engine Result Page) for a particular keyword

#Long Tail Pro: Used for Keyword Research

LTP (Long Tail Pro) used for finding keyword research. It moved from the downloaded application into a cloud-based.

LTP is already known as a popular keyword research tool.

#SEMRush:-

Pricing: Freemium

SEMRush is a powerful and popular tool to use SEO exercise. It gives complete information about your website and helps to improve our business by increasing SEO. SEMRUSH provide us more 20ways for research your competitions.

#LinkMiner– Link Building

Pricing: Free

It’s basically used for link building. Linkminer provides a chrome extension for users.

#SEOQuake– It helps to find a competitor for our business and helps to understand how we need to beat to our competitor#Seed Keywords– Used for keywords research. It helps us to find good and effective traffic keywords for our content.

Pricing: Free

#Authority Labs – It provides rank tracking details and monitoring tools. It provides freedom to search results by county city basis also.

#SEOptimer – With the help of these tools, we can track our performance and get a recommendation for making it better.

#Pitchbox – Pitchbox is purely for SEO but when you are doing link building. It will be more useful.Monitoring SEO Process

Once you know the technique about SEO optimization and tools which tools have to use and why?

Now it’s time to get real information about your website and understand that where have you improved and where you have to work more to build your business and increase your brand value for your website.

Here we will discuss some of technique and method about how to monitor your SEO process so that you can take a better decision for the business.

With the help of your SEO monitoring strategy, you can find information about pain point and plus point for your business.

Research on competitors on weekly basis – If you want to rank top in SERP (Search Engine Result Page) then you need to monitor your competitor very closely that how they are changing their content day by day and we need to act on our content for our website accordingly.

Keep updating your content– Your content should change based on your product service and current running offer which will help you to optimize your content and it will make it more effective.

Using SEO tools for monitoring – Tools are very much important for ranking your page on top searches. As I have mentioned some of the top tools which will definitely help in optimizing your content. Some tools will be free of cost to use and some of the tools will be paid version.

Performance check – We should monitor daily basis that where are we standing now so we need to check our complete SEO performance. We have so many tools to check the performance of SEO. SEMRush is one of them.

At the end of the session, only one thing is very important that SEO is not a one-day activity. It’s an ongoing process which we need to check daily basis and come up with a new strategy to rank your SEO top. I will recommend for my reader to use free and paid tools both to get better data for SEO monitoring

Preparing SEO reportsSEO Report –

SEO report is all about to get details about the performance of your website. how is your website performing and if you are a digital agency then it’s very much important to send SEO reports your clients weekly. It creates a very good trust of clients and also helps you to understand better about your effort and new idea for making a new strategy for creating effective content for your website. I have mentioned some of the important points which everyone should follow while making SEO report.

1. Keyword Ranking –

   While making an SEO report, keyword ranking is a major part of research where your content is ranking for your target keyword. Your main focus should be for keyword ranking. I will say one simple word for SEO Report that your SEO report is incomplete without keyword ranking analysis.

2. Organic Search –

   we should also need to maintain that how our organic search has been arranged in such an easy way which should provide a unique look and easy to understand by our interacted users in our website. We should mention about organic search also while making SEO report.

3. Paid Search –This detail will decide our marketing budget for our Ads also it will generate new leads for our business. we need to track record of it that how much are we spending on generating new leads. Especially for paid search, we should not invest money blindly.
4. Organic Traffic –

   Organic Traffic is directly personal to organic search. How much lead, you are generating new leads depends upon how much you had improved your organic search in the ranking of SERP (Search Engine Result Page).

5. Average Time On Site
   • Average time on site, It means a time limit spend by any user. If customer spending time, it will be good, if the user leaving the page in a hurry then it could be page speed issue or content quality.
6. Bounce rate – Bounce rate define the user interaction rate on your website. When your user interacting on your website, you need to qualify the number of visitors on your website to convert more sale. We need to manage our bounce rate also and it should be in less percentage.
7. Goal Conversation – If clients have specific requirements and they want conversation and for that, they want to optimize their content. So, you need to set a goal to track their respective performance.
8. Earned Links– Earned link is still one of the biggest factors for page ranking. It will help your website to build trust signals, conversation rate, referral traffics.

CONCLUSION:

We have guided you that how to do Top Tools for SEO, Monitoring SEO Process and Preparing SEO reports and why is it important to prepare SEO Report. If you have any doubt then you can comment in the below section. Feel free to ask, we will reply as soon as possible. Stick with us. We are here to introduce the Basics to advance of Digital Marketing.

Source: AK Digihub

AK Digi Hub(Arishna Digital Communication Pvt. Ltd) is the blog where you get Latest updates related to Digital Marketing. Inspired to Work and give the best possible solutions.