How Presidential Candidates Use Internet Marketing

How Presidential Candidates Use Internet Marketing

Any sociologist worth their PhD will tell you that the best means of determining future social trends is by looking at current social trends. In Layman's terms this translates to ‘out with the old, in with the new.' By analyzing current happenings in social change, we can predict which trends will survive and which will become history. The age of internet marketing is changing not only Utah but the world. This global revolution proves the sociological rule. Internet marketing has been able to connect opposite sides of the globe; advertisers in Utah can now instantaneously connect with clientele in China.

Above all other precedents e.g. digital news, company apps, Google location services, one of the most discussed new areas of effect is the current presidential campaign. Campaign managers are utilizing internet strategies like never before. Surely this signifies a national change in the way all people communicate and inform their opinions.

As difficult as it may be for some of us to imagine, presidents and their running mates used to rally across the nation giving speeches to engage and persuade voters. The scary part is that this was their primary means of campaigning. Then, of course, the radio and eventually the television revolutionized media. In 1960, the first televised presidential debate gathered 66 million viewers out of 179 million Americans total. This astounding figure not only precedes but it also predicts the entire television revolution. If history is bound to repeat itself, what does that signify for the online revolution in 30 or 40 years?

The advantages of this new media type lend themselves to even more social networks. The campaigns become intertwined with the news, Facebook, email, and mobile tweets among friends. Updates and feedback can now be shared instantaneously by a sort of digital ‘word of mouse.' The internet, and more importantly all of its social resources have changed the entire sphere of politics and political information.

The question remains: what does this movement signify? How could internet marketing and a local Utah mayor's campaign relate? The answer lies within the constant rules of social change, communicative or otherwise. As major national powers pick up on the scent of new media waves, they utilize that media to reach new audiences. Then because of that precedent, those types of media become even more popular. Soon, as we have seen in history, those popular channels of communication become the standard, the norm, the mark by which all other change is measured. Ad agencies of Utah and elsewhere will adapt to this new standard and thrive or else remain ignorant and drown in their own irrelevance.

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