Top 7 advanced link building strategies that will boost your website ranking

There is no doubt that many digital marketers believe link building is a backdated SEO technique. Some even consider this harmful to the website. I say it is till date one of the fundamental SEO techniques that have the potentiality to lift your website ranking to the top pages. Provided, you have to do it properly. So, in this article, I will discuss some advanced link building techniques that will positively boost your website's SEO results.

1. Reclaim Links:It is a smart technique where you need to reclaim those backlinks which are either broken or removed back to your existing website. The process is quite straightforward and effortless to do.
2. Building Broken Links:Similar to the link reclamation process, this technique entails leveraging backlinks which are either broken or removed from the world wide web. You can use SEMrush or Ahrefs to find broken links that you can fix.

3. Cross Reference Link Building: If you use SEMrush or Ahrefs, you can download a list of backlinks that your competitors use. After that, you can analyse the data carefully and figure out how they are doing it. However, it would be best if you axed out the disqualifying links and utilize the 'okay' links.

1. Expert Portrayal: One of the smartest link building techniques is to portray someone or yourself as an expert in that respective domain and post video blogs. Choose relevant topics and discuss any problem that your potential customers are facing and suggest suitable solutions. After a few days, you can expect people are responding to your videos, and then you can share your views with them in the comments section.
2. Conducting Research: Being original is the best strategy ever; one that never goes in vain. There, if you have the skill and knowledge, conduct your research through surveys to gather information. Eventually, these surveys will create quality links on your website, which you can capitalize.
3. Using Tools:Using interactive tools like currency converter, mortgage calculator, or tax calculator can bring much traffic on your website. Apart from that, these tools if used properly, can generate a lot of valuable backlinks. However, it would be best if you had the legal parameters sorted out before implementing on your website.
4. Using Influencers: There are millions of influencers across the world who has a brand value online. Now, if you can convince one or two of such influencers to promote your brand, that would be amazing for your website's traffic. However, it would be best if you had some thought-out plan to convince them. Once, this is sorted out; you will bound to get several quality backlinks.

Over time, the fundamental rules and regulations of link building may vary, but its efficiency persists. Therefore, it would be unwise to neglect the power of link building. There is also no point jumping into the conclusion that SEO is an unethical SEO technique. If you practice the points we have discussed, you should able to generate quality backlinks in a decent quantity.