Directory Image
This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Privacy Policy.

Seo search engine organisation

Author: Hitesh Mandwani
by Hitesh Mandwani
Posted: Jul 18, 2019

Search engine optimization gets a bad rap. It’s not glamorous, but for small businesses, it can be an important way to get more traffic, grow your brand, and sell more stuff. Maybe you haven’t actively optimisation your website SEARCH ENGINES. If so, this post is for you. Consider it a primer—a way to start getting familiar with SEO. We’ve actually just started working with this stuff ourselves, and the results have been fantastic. We’ll start with the basics, and then look to the future.

Now you can begin a blog for ice cream recipes, but your website doesn't rank high on the organic search results. There are a number of reasons why this can happen:

  • Your competitors have better content

  • You use improper keywords

  • You use poor link building practices

  • Your webpage load time is slow

  • Your website doesn't have a good user experience

  • Your website is de-indexed by mistake

In order to rank high on the SERP, you need to understand how search engines works. this article tells you about how Google rank websites, the different types of SEO and various SEO techniques you can use to improve your ranking.

organically because they are relevant to that keyword. However, you also need to make sure that the page load time is fast for the end-user. Language and location also plays an important role in ranking. For example, if you do a search in India, the results are going to be different than the results in the United States. To elaborate, if you search"cafes" while in San Francisco you're gonna see different results.

Types of SEO

If you want to rank for a particular keyword on Google, you need to apply SEO. There are two strategies for this:

On-page SEO

On-page SEO is the process of optimizing website elements. When you do this, there are certain factors that you need to take into account. All these elements are something that you can control as an end-user. The elements of on-page SEO are

How does Google rank websites?

Websites are ranked primarily based upon the competition between your web pages and a number of other web pages for a certain keyword. The web pages which follow the best practices outrank every other web page in the competition and ranks on top for those keywords.

Search engines like Google follow three basic steps to rank a website. They are:

Crawling - Search engines have spiders or bots which scans a website, copies the entire website's content and stores it in search engine's index.

Indexing - Indexing is the method of adding web pages into Google search results. If your website is not in a search engine's index, no one will be able to find your website.

Ranking - When you type something on Google, the most relevant websites (from the index) will appear on the search results. These results are based on multiple factors like user location, language, experience, etc.

There are a lot of factors that go into ranking - relevancy being a very important aspect. For example, if you type Simplilearn, the web pages for simple learn shows up organically because they are relevant to that keyword. However, you also need to make sure that the page load time is fast for the end-user. Language and location also plays an important role in ranking. For example, if you do a search in India, the results are going to be different than the results in the United States. This is because Google has different bots crawling different pages at different times. This means that Google's index is being updated continuously. However, it's not real-time syncing.

To elaborate, if you search"cafes" while in San Francisco you're gonna see different results. Now if you do a search for "cafes" while in Mumbai you're gonna see different results.

To sum it up, the most important factors for Google ranking are relevancy, user experience, language and location.

Types of SEO

If you want to rank for a particular keyword on Google, you need to apply SEO. There are two strategies for this:

On-page SEO

On-page SEO is the process of optimizing website elements. When you do this, there are certain factors that you need to take into account. All these elements are something that you can control as an end-user. The elements of on-page SEO are:

Off-page SEO

Off-page SEO is another process of improving your rank on the search engine results page. It also helps to improve the credibility of your website and build a sense of domain authority and trustworthiness. Other benefits of off-page SEO are increase in traffic, page rank and brand awareness.

Interna

A search engine crawls a website using Natural Language Processing (NLP). NLP helps search engines look for content and keywords.

For example: If your website is about digital marketing and you have used only the keyword ‘digital marketing' in it, then the chances of you ranking high for this keyword is low. It is important to add related keywords such as types of digital marketing, skills in digital marketing etc.

Link building https://www.raletta.in/

About the Author

Hitesh Mandwani Raletta’s blog features networking blogs, digital marketing write for us and social media write for us.

Rate this Article
Leave a Comment
Author Thumbnail
I Agree:
Comment 
Pictures
Author: Hitesh Mandwani

Hitesh Mandwani

Member since: Jul 05, 2019
Published articles: 1

Related Articles