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Ways to Utilize Wechat Marketing for Business Growth

Author: Damon Za
by Damon Za
Posted: Jul 20, 2019

Wechat is the most powerful instant messaging platforms in China with more than millions of users. The Chinese use this popular app for both personal and professional purposes. This unique app can be used in a multitude of ways by businesses to thrive. This article explains how Wechat helps businesses to achieve success in their ventures.

With more than 900 million users, Wechat is the most popular social platform with a huge potential for businesses to flourish in China. With a plethora of tools, this platform is deeply embedded in the social strata of the country with services that include image sharing, messaging, travel booking, e-wallet, cinema booking, a news feed, financial services and many more. There are several methods that a Wechat marketing agency uses for a business venture to achieve success and some of them are the following.

Lead generation

Wechat is an excellent platform to communicate with prospective customers and generate leads. More than 70% of the Chinese population use Wechat to converse with customers, colleagues, and suppliers. Most of them rely on this social platform for information related to work, products, and services. It also serves as a newsletter to the target audience. Maximizing leads on Wechat is not a simple feat to achieve but the results are evident. Good quality content is the key to Wechat marketing and it helps to increase your online visibility.


Businesses can leverage Wechat to provide maximum exposure to a brand by setting up an official account on this social platform. The tool allows you to personalize your brand in different attractive ways. You can publish informative and detailed content to attract potential customers onto your websites. In addition to high-quality articles, the tool also allows you to produce videos related to your brand for enhanced product awareness and online visibility.

Key Opinion Leaders (KOL)

Another prominent aspect of Wechat is the KOL or the Influencers. One of the most effective ways to tap into the Chinese markets is to recruit Influencers. Key Opinion Leaders have a huge number of followers and can assist in sharing your content and ultimately increase your fan base. However, it is essential to develop the right type of content to increase visibility and promotion of your brand.

Wechat Moment Advertising

There are several ways to advertise on this social platform. Wechat Moment advertising is one of the most effective ways to gain brand recognition, even though it is quite expensive. However, it is essential to provide high-quality content while advertising on Wechat Moment to procure effective results. The app also allows users to advertise at the bottom of articles, which is a cost-effective method to gain brand recognition.

Undoubtedly, Wechat is a powerful tool that delivers quick results when it is utilized effectively and precisely. It helps to grow your Chinese online business in leaps and bounds but it is imperative to have a keen understanding of this tool. This marketing strategy is unique and collaborating with a Wechat marketing agency is essential to understand the nuances of this powerful app.

Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in China. To know more, visit

About the Author

iti Direct Mail offers direct mail marketing services to businesses and non-profits.

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Author: Damon Za

Damon Za

Member since: Dec 05, 2014
Published articles: 78

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