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Search Engine Marketing in China - An Action Plan That Can Hit

Author: Damon Za
by Damon Za
Posted: Jul 20, 2019

With a gigantic 834 million internet users in China, the world’s largest digital market hub demonstrates an unbelievable internet penetration rate as high as 56% on the planet. There’s no denying that the number of internet users and their penetration rate on the web is increasing day by day with its huge population and the rise of e-commerce trend. With more and more consumers are joining into its digital landscape, having an effective search engine marketing in China should be one of your priority marketing strategies to attain remarkable market success. Here are four expert tips for you to achieve your goal.

Efficient SEO

When considering search engine marketing in China, first you should be aimed at optimizing your page in organic search results, or in other words, having efficient SEO is the key to persuade both your Chinese audience and the largest Chinese search engine like Baidu. The common instinct of consumers is first to search things or services with relevant keywords in the ‘search box’ and they will naturally prefer knowing about the companies that appear on top ‘natural’ results found on SERP. In this regard take the support of a Chinese agency specializing in SEO to ensure that you attain one of the top results in SEO and thus increase your visibility, traffic, as well as CTR.

Great Contents, PRs, Interviews

Having a good understanding of consumer behavior is critical because Chinese buyers are much different. As they like good contents, informative stories or spend time to get through worthy interviews available online, equally, they love sharing their opinions and feelings with their relations and friends as well as with the marketing company. Apart from generating high-quality contents, motivating press releases, consider arranging road shows and take interviews of customers based on which journalists are likely to publish about the features of your products and benefits of services. With more people sharing about you or searching your page, automatically, your search engine marketing will be a hit.

Join Forums/Q&A Sessions

The significance of taking part in forums has great importance, particularly in China. Consumers here habitually spend considerable time checking forums for having reviews because they trust the opinions of like-minded buyers in their social circle. So, think of incentivizing the potential of joining forums or arranging live Q&A sessions to manage reputation or your company and product. Having a live conversation in Q&A gatherings and answering consumers on their various queries makes the audience feel confident about your reliability and yields positive result in search engine marketing in China.

Have Unique Approach

When it comes to brand building, get started with a different approach that makes you stand out in the mass. While viral campaigns tend to be highly effective since Chinese consumers love sharing interesting online contents, in the same way organizing promotional events will have a positive and productive impact on search engine results. Mind carefully that more and more discussions about your brand on the web will help you have a higher and greater presence in Chinese search engines. Equally, have a presence on most popular social sites like WeChat or Weibo; upload unique engage videos, content, blogs that make your brand distinct in the industry.

Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in China. To know more, visit

About the Author

iti Direct Mail offers direct mail marketing services to businesses and non-profits.

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Author: Damon Za

Damon Za

Member since: Dec 05, 2014
Published articles: 78

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