The digital revolution has changed the way we do things in our daily life. It has completely transformed banking and has even changed the way we purchase anything. Buying things offline in a shop is fast becoming obsolete with a sharp increase in the number of websites selling different products. Whether it is an online marketplace or a specific niche marketplace for specific products like beauty and makeup, online shopping is here to stay.
There are many reasons why consumers prefer buying things online. There are several online shopping offers which end up making the end product even cheaper than buying it offline. It is possible to get the best deal online shopping. This can translate to significant savings over a period of time.
While online shopping has gotten consumers completely hooked and engaged, another change noticed among shopping sites was their preference for shopping apps.
Here are 5 reasons why shopping sites are switching to apps:
- Wider reach:
With almost every consumer having a smartphone, an
online shopping app not only presents a wider consumer base, it provides a consumer base that can order on the go. With easy availability of internet, a shopper is not restricted to shopping after work and in the comfort of his home. Online shopping offers ensure consumers shop any time during the day using their shopping apps.
- Push notifications:
One of the biggest reasons for shopping sites switching to online shopping app are push notifications. Once the consumer gives an application the permission to send updates, it is possible for the app to send a push notification informing the consumer about a sale or an offer on a particular brand. This pulls in the consumer to the app and often results in an order. Push notifications are an effective tool to grab the consumer’s attention.
- More customer engagement:
Studies have shown that customers spend much more time on shopping apps as compared to the website. Since these apps allow customers to browse through different categories, brands and offers, it pulls the customer in. Aided by push notifications, it is easy to grab customer eyeballs and make sure they are drawn in for a longer period of time.
- Higher order value:
Studies have also shown that customers buy more when they are logged into online shopping apps as compared to the website. Since shopping apps remind customers of items left in their carts, shopping apps see larger order values as compared to websites.
- Personalized shopping experience:
Smartphone shopping apps are programmed to give their customers a personalized shopping experience. This includes remembering previous choices, displaying relevant products to the customer and offering special and exclusive discounts through memberships and loyalty programs. All this is not only easier to access on the shopping app, the customer can check best deal online shopping on the app itself. This retains customer loyalty and provides greater sales.
About the Author
Arjit Chalmela is a finance student who loves to write in his free time. He has spent considerable time researching the foreign exchange rate.
