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Four Reasons to Hire Professionals for Baidu PPC

Author: Damon Za
by Damon Za
Posted: Aug 24, 2019

Baidu PPC is one of the most effective ways to advertise your business online in China. And most Western businesses invest in Baidu pay-per-click advertising to get immediate attention from Chinese consumers. But the main question is should you hire professionals for running a Baidu PPC campaign or do-it-yourself? Well, if you have been from China, we still can think you can do-it-yourself, but as an outsider, the clear answer is that you need to hire professionals for Baidu PPC.

Here are the key reasons why you need to hire professionals for Baidu PPC:

1. Get your Chinese Website Ready

The first condition to open a Baidu PPC account is to get your Chinese website ready. When you are advertising online, you know that your website is your face of business and a poorly translated website can damage your reputation very badly. When you hire professionals, they first work on website localization and get your Chinese website ready. They have a team of expert English to Chinese translators that translate your website in Chinese. And it is not only about translating your website into Mandarin Chinese; website loading speed and domain name also play an important role. Professionals get your website registered with Chinese domain names and host your website to local servers. All this help you achieve better results for your PPC campaign.

2. Manage Complex Paperwork

Baidu PPC is quite different from PPC advertising on Google. Even opening a Baidu PPC account will take weeks and navigating through terms and conditions for a beginner is a very complex task. There are many conditions for foreign companies that need to be fulfilled to open a Baidu PPC account. A professional PPC advertising agency knows everything about the official account opening process and helps you set up your Baidu PPC account. They will submit all the forms correctly and manage the complex paperwork for you.

3. Expertise in PPC

Baidu PPC is a very complex process. Right from setting up a PPC account to bill payment, performing keyword research, preparing ads copy, and navigating through analytics require great knowledge and skill. A professional PPC advertising agency will do everything for you. They have experienced professionals expert in Baidu PPC. They know what works and what does not and how to run a successful campaign. Also, they will help you with simplified reporting of your PPC campaign, which is an important aspect of your PPC campaign.

4. Create Ad Copy in Chinese

Your ad copy is one of the most important elements of your PPC campaign. Hardly, 10% of Chinese netizens understand English. So you need someone who not only knows Chinese but also expert in crafting good copy for PPC ads. You could have the perfect keywords to target and a great landing page in Chinese ready to convert visitors, but if your ads are not readable, or don’t attract any clicks, then it is of no use. Professionals make sure that your Baidu PPC ad copy is professionally written to attract your audience. They study your audience, industry, goals, and competition to create ad copy that produces conversions.

Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in china. To know more, visit

About the Author

iti Direct Mail offers direct mail marketing services to businesses and non-profits.

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Author: Damon Za

Damon Za

Member since: Dec 05, 2014
Published articles: 78

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