Your Ultimate Guide to UltraCart - Features, Pricing and Customization
Posted: Aug 21, 2019
Ultracart is a great choice for anyone wanting to begin their e-commerce journey. For those with less technical prowess, you can integrate plenty of features into your e-store or blog in a variety of ways. Integration can mean anything from the functionality of a single button to an entire shopping cart and checkout system.
What Features Does UltraCart Have?
First, let’s run through all of the features that UltraCart offers, that will help you manage your business.
Orders: Manage orders and your shipping process. You can also conduct fraud reviews.
Excellent UX: Customers can easily store information, view past orders and write product reviews.
Reports: Gain a variety of reports, concerning customers, sales, upselling, inventory and much more.
Affiliate Management System: Create a powerful yet cost-effective affiliate marketing strategy that’s simple to navigate.
Accounting: Quickly organize sales information (expenses, daily transactions, invoices, bills, reporting, tax filing, etc.) using QuickBooks.
Fulfillment Integration: It’s super simple to integrate with your third-party fulfillment service of your choice and ensure a smooth order fulfillment system.
What else do you get with UltraCart?
UltraCart saves you having to install a range of third-party addons to get a high performing checkout system. All the following features are already included with UltraCart:
Gives customers peace of mind when handing out account cardholder data and other sensitive information. Systems, processes and custom software is regularly checked to maintain security standards.
Responsive themes ensure your eStore or blog provides a positive user experience on multiple devices.
Power Multiple Storefronts
Especially useful when you have multiple brands, multiple storefronts can be controlled using ONE UltraCart account.
Allows you to automatically translate your store when needing to tailor it for your target audience abroad.
Search-engine optimization can be achieved at each level of your StoreFront, through canonical links, meta keywords, custom URLs and content.
If you still need more features, third party integration is easy. You’re likely wanting to integrate with a CRM, marketplace, payment processor, marketing automation platform, call center service or fulfillment service.
Creating UltraCart Success
Below is everything you need to know to kickstart your UltraCart store!
Using the StoreFront
UltraCart’s StoreFront feature gives you complete control over all the features on your website, as well as content, feel and domain. Being able to easily control these aspects without having to be an expert designer or developer is extremely empowering for business owners and—as previously mentioned—doesn’t involve the hassle of having to install external addons. When coding knowledge isn’t required, inexperienced business owners are stopped from editing their backend themselves, which often leads to serious mistakes.
When wanting to change the theme of your eStore, you have a variety of customization opportunities. UltraCart currently comes with 12 different themes that are mobile responsive. This allows you to launch your store quickly with an attractive theme. During the early stages, your design just needs to look nice and shouldn’t come at the cost of functionality and user experience.
For business owners who do have development experience at their disposal (either they have it themselves or they’ve hired some), you can create your own custom theme by editing a theme’s file structure. As to how much customizing you’d like to do, that’s your decision.
What makes customizing super simple is StoreFront’s Visual Builder, which allows you to make edits and see them immediately. The editor is ‘What You See Is What You Get’ (WYSIWYG), therefore when editing content, the changes you make will be very similar (if not exact) to the changes you’ve made in the editor. Content editing comes with a range of elements such as sliders, menus, item lists etc to help you envision how you’d like things to be displayed.
UltraCart is integrated with two popular stock photo libraries: Pixabay and Unsplash. This allows you to quickly find and download any free stock images. It’s true that you’ll get photos faster, but since these are both free photo libraries, many other people may have used the image. You still have the option of using other libraries such as ShutterStock and can, of course, use your own photos.
Another difference that sets apart this UltraCart’s theme editor is its mobile functionality. You’re easily able to edit the mobile version of your site by controlling the width of display columns to better user experience, or display certain aspects of mobile pages more than others.
Embed Buy Buttons
Of course, if you want to sell products, then you have to implement a Buy Button. This requires the following four lines of code of attribute:
style="width:auto; display:inline-block; padding:10px; margin:10px;"
- start the code with usual
Buy buttons are compatible with popular content management systems such as WordPress or Drupal.
If you are using WordPress, UltraCart provides a WordPress plugin that enables you to add an online store to your site. Essentially this mixes the functionality of UltraCart with the hosting benefits and blogging flexibility of WordPress.
The UltraCart API has its own checkout process, which is easily customizable. You will still be keeping the functionality of the normal UltraCart checkout process, except you can tailor the checkout flow to your business needs. To help with customization you can check out the UltraCart docs. Lastly, you can keep things PCI compliant by using UltraCart’s hosted field technology.
If considering third-party integration with popular marketplaces such as Amazon, this is easily achievable. Without the hassle of installing extra software or plugins, UltraCart can integrate with a marketplace and still allow you to use the UltraCart interface. Once you’ve integrated this, you can list products, monitor and revist inventory and create refunds.
Considering that most businesses using UltraCart are either small to medium sized, I’d recommend you do research before integrating with a marketplace. If too many of your sales are coming from a marketplace you may start to lose control over your most popular products and affect the longevity of your main store. From a branding perspective, the marketplace receives the benefits of a transaction, not you! My recommendation would be to grow your stand-alone site first and develop a long-term strategy for marketplace integration.
UltraCart offers a 30 day free trial. Once your trial expires and you’d like to continue with UltraCart, you’ll be entering a paid monthly subscription.
Note that pricing isn’t based on tools or functionality you’re using. Although as you grow, you should look to improve your customization potential through UltraCart development services. The other way you will improve your costs will be through integrating premium content such as email marketing, UltraShip or Google Shopping Data Feeds.
Base UltraCart pricing is influenced by the volume of items you have in your inventory.
- 0-250 items in inventory
- 251-500 items in inventory
- 501-1,000 items in inventory
- 1,001-5,000 items in inventory
UltraCart Tech Support
If you’re a business owner or developer your first place to check is UltraCart’s FAQ page. Alternatively UltraCart also has its own YouTube channel.
Once you’re an UltraCart user you can contact their US office, through Skype, telephone or email. UltraCart’s tech support is fairly limited, which is another reason it can be good to bring on a professional developer.
Hiring UltraCart Development Services
Customization is often the difference between an average and an excellent e-commerce store or blog. Although UltraCart does offer attractive and simple customization options, you are still limited and with so many entrepreneurs using UltraCart you can begin to lose your originality and competitive edge.
In this case, you want to look towards hiring an ecommerce specialist, my recommendation would be CodeClouds. They are a large development company who offer expert UltraCart development services. They also have specialists who work with other ecommerce checkouts and platforms such as Shopify or BigCommerce, so they know the pros and cons of each and understand how UltraCart can best serve you. With offices in the US, India, Australia and New Zealand you gain the major advantage of having experts to communicate with almost any time of the day, which relieves you of the limited tech support services and supporting hours UltraCart provides. They also include developer packages so you can ensure cost-efficiency when to hire UltraCart developers plus other expertise, such as project managers, designers, support techs or testers.
UltraCart is a great choice if you’re looking for a simple site builder that requires minimal third-party implementation yet still has plenty of customization options! It’s more suited for smaller businesses, because you still get access to a range of features, without the features themselves influencing cost. Features are easy to take advantage of, even if you don’t have much of a technical background and there’s adequate documentation to help you if you get stuck.
Customizing further through UltraCart developers is recommended as your business grows and you look to stand out amongst your competitors. Developers will also give you more success when considering third-party marketplace integration.
Khaled Syfullah is a professional Civil Engineer, worked in many international projects. He is a passionate writer and loves to write about new technology and their application in humans life.