The importance of a fast Web Host for your business and tips for choosing a reliable Web Host
Posted: Aug 26, 2019
A fast and reliable web hosting company is very important for your business because a slow website will harm your search engine rankings and even if you build many backlinks, your website can still rank poorly. This will affect the number of people who find your website and you may lose revenue as a result. A lot of people try to save money and buy cheap hosting, but you get what you paid for so cheap hosting will provide you with a slow website with constant downtime. If your website takes a long time to load, people will not wait and leave before they see your landing page. If your website goes down a lot, your customers will not be able to access it and you may be losing loyal customers.
Choosing a reliable host is very important and the best way to find reliable hosts is to look at reviews online. Check their TrustPilot page or look at web hosting review sites. Don’t just look for positive reviews but look for negative ones too. If you can’t find many negative reviews, then that is a good sign. Some people prefer to purchase for 1 year or maybe even longer because many hosts offer discounts for long term purchases. However, I recommend that you test the host for a few months first before you purchase a longer period. Most hosts offer 30-day money back guarantee so if you are unhappy with their service, you can request a refund within the first month.
Some people don’t like to move to another web host because it can be a hassle to move over all your files. However, most hosts offer free migration services so if you are currently with a host that you are not happy with, don’t be afraid to move to another one.
A reliable web hosting package only costs a bit more, but it can bring so many benefits to your business. You want to attract customers as soon as they access your landing page and other than a good design, fast loading times is also essential. With a website, not only can you attract local customers but also international clients. The demand for fast and reliable hosting is always there but starting a web hosting company is very easy these days and this results in a lot of low quality hosts that either outsource their support or provide low quality support. They also oversell their servers in order to maximise their profits but this will result in a lot of downtime, especially if you choose shared hosting plans. With this in mind, doing your due diligence before purchasing is essential. Some hosts may offer discounts for the first month, so it is a good chance for you to test their quality before making larger payments.
Some businesses may not choose to have a website but this is not a good idea since we are in a digital age and a website with good rankings will bring you a lot of new customers.