Ad-Supported Business Model Can Prove Best Virtual Assistant

Startups often complain about the scarcity of funds if they fail the acid test of entrepreneurship. Although the capital is a need, yet failure does not come due to insufficiency of funds. Rather, lacking people who have dreams hits them hard.

Alibaba’s Jack Ma has well said in an interview with a news channel, "It’s difficult to find the team who believe in the dream and work together and execute one (action) little-by-little every day."

Those who actually have dreams, they die for them. Passion drives them to all possibilities that help to sail across challenges. Also, hundreds of technology innovations are making rounds around. Apart from that getting a support from a virtual assistant, such as an outsourcing market research company or marketing expert or a legal advisor, can be a blockbuster deal. In short, an undying willingness can open hundreds of options.

One of these alternatives is the ad-supported business model. It can virtually assist you unprecedentedly through an approach of emphasizing on the sale of advertising.

Let’s get through its definition first.

Ad-Supported Model:

The ad-supported model, as aforementioned, focuses on the selling of ads. It, thereby, acquires the leading source of turnover. This model most prominently dominates in the media industry. But, the pervasiveness of digital media and innovative programmatic ads has adapted it to almost all business models. In essence, any business or industry can integrate ad-supported model to spike its turnover.

Ad-Supported Plan to Scale Reach:

Thousands of business apps and websites have been born online since the advent of the internet in 1990s. The global community has felt its penetration like never before.

Besides, the statista shows 63.7 percent people across the globe access the internet in 2019. Its comparative study with the stat of 2014 reveals the leap of 14.6 percent in the mobile internet usage. Multiple organisations are running in the marathon of winning customers. They play with every online marketing technique to attract them because of its universal visibility.

The more visible your business is, the more exposure it gets. It shows a silver lining to convert online traffic into real-time subscribers. It is what Hulu, for example, proved. This organisation deals in streaming service, just like Netflix. It publically announced that 70 percent of its total audience is about the ad-supported plan. Peter Naylor, its SVP of advertising unfolded how its ad-supported model is going to virtually convert nearly 54 million viewers out of 82 million totals users into subscribers. The rest of 28 million users have already subscribed for the paid subscription.

So, its intentions were subtly in favour of promoting scalability through this model. However, it did to exaggerate SVOD and AVOD. But, the programmatic ads are also there to bridge the gap between you and customers. These ads automate buying journey and transactions. The publishers and advertisers go through bidding at the background during an app experience of the customers. Atypically, the ads are placed dynamically in less than a second. And, the chance for conversion is higher than before. It’s simply because the algorithms with the help of machine learning to analyse what the user looks for.

Willingness Vs Unwillingness:

However, ads often interfere with the user experience. But, the viewer agrees to prefer the ad-supported content. An appetite for ad-free model is prominent. Yet, he is ready to watch ads because they come with much less or no price. The study of YouGov states that 70 percent of on-demand video viewers do not mind watching ads in exchange for free content.

Hulu, for example, charges $6 a month for ad-supported content, which is half of its ad-free model. Its viewers find this amount reasonable for high-quality content.

You, be in any industry, can also integrate the ad-supported model while offering a quality content. It can help boost your traffic and visibility.

Gist:

In order to enter the fold of profit yielding companies, integrating the ad-supported model into a marketing plan can boost your profitability. You can double down your content; infuse quality and assist it by advertising at a discounted rate. The result will certainly provide a lift to free-cash flow, reducing the requirement to raise funds frequently.

Being a digital business strategist, Lovely has gained grounds in the digital transformation. He lets the performance speak about the plus and minus of what is done, which helps him drive to winning strategies over the internet.