Logo Placement: The Right Place at the Right Time

The Basis of Your Branding

Logo design is the visual representation of a company that provides instant recognition of the goods and services the company offers. An effective logo design is the basis of branding as the potential customers will recognize you through your logo design. Therefore, it is necessary to first create a logo that represents the goods and services it intends to communicate or remind the targeted consumers of.

Factors That Should Be Kept in Mind While Designing a Logo

Now while creating a logo you have to take into consideration all the factors you intent to communicate without committing some mistakes. The logo must accurately represent the goods and services it is intended to represent. To design a logo that accurately communicates certain goods and services, it should be designed in such a way that targeted audience can easily take notice of it. The logo must attract the target market’s attention as well as generate curiosity as to what it represents. Check out how to design an effective logo with a catchy tagline.

Logo Placement: Does It Matter?

Placing the logo design at the right place can bring magical outcomes to your sales. For this, you need to understand the factors that have the potential to mold the mind frame of your target audience and potential clients. Try to understand what types of foods they like to eat, the kinds of movies they like to watch, the sports they watch or play and what impact do current world events have on them.

Understanding all these factors helps you gain insight knowledge about your intended consumers or audience. This helps you place your logo design at the right place that not only attracts them but also communicates to them. Eventually, they will understand the message you intend to communicate.

How to Successfully Embed a Logo Design into the Customers’ Minds

If you are intending to promote a certain sports shoe, then you should sponsor an athlete who is respected for his performance by your targeted audience and sponsor that athlete to use your athletic goods or shoes. The athlete will use those shoes and other sports gear that carries a certain logo design which will encourage those who admire the athlete’s performance to buy athletics goods that he or she uses and are brand ambassadors of.

Now a successful logo design will be imbedded in the consumers’ minds. You have to expose targeted consumers to your brand just enough for them to create a relationship with that logo when that certain profession comes to mind.

For example; when I think of Football, I automatically think of my favourite player Zinedine Zidane; then I think of the football shoe he wore which was Adidas. Thus if I were ever to play football or any other sport the fact I find Zidane to be my favourite player will automatically motivate me to select Nike sports gear.

Take another realistic example of logo placement ingenuity. Emirates established themselves through initially sponsoring the Australian Cricket Team when it began its hat trick of winning world cups. Later just to further develop themselves, Emirates placed their logo design on the backs of the match Empires’ shirts. Being among the most visible part of the game on TV screen, Emirates has allowed itself to place their logo design as a reminder to the audience.

Conclusion

Repetition has been an effective method for branding and marketing all the time. The same goes for logo designs. The more a person sees, hears or read, the more he remembers. The more he remembers the more curious he becomes and this curiosity will make him your very next new client. It’s more or less like conditioning people. If they continuously see your logo, they ultimately will learn to identify it. Many thanks to my friends from http://printingwestend.com.au

Hi Everyone, My name is Claudia Spooner and I live currently in Brisbane, QLD, Australia. I'm blogger and design enthusiast.