Directory Image
This website uses cookies to improve user experience. By using our website you consent to all cookies in accordance with our Privacy Policy.

Is minimalism your style? Know 6 key factors responsible for bringing in efficacy in designing!

Author: Pragnya Purple
by Pragnya Purple
Posted: Sep 22, 2019

Minimalism is quite a trend these days but sometimes it is misunderstood by the designers and they land up designing web pages meaningless. Though many designers have created wonders with the minimalistic approach. All it needs is a strategic approach along with optimum knowledge to get desired results. The animation is also playing a big role in creating content with minimalism. Top animation colleges are emphasizing on how to creatively present information which is readable enough and conveys the meaning.

Streamlining the design effectiveness of the content that is minimum yet meaningful and aesthetically alluring is a challenge. This new term came into existence when the users got struck with the overloaded websites or other content-driven mediums. Though it sounds simple to minimize anything, trust it is a task. Minimalism refers to erasing all the clutter and excess content from the websites, ads, logos, posters, etc. to create a neat, clean and well-defined look and appeal. Minimalism is a powerful mechanism to streamline the content so that conveys the gist of it.This requires strategic placement of the content so that it fulfills all the requirements and yet looks to the point. If designed perfectly, the output looks very soothing and calming to the viewers and not confusing. To ensure minimalism in design, certain principles must be followed. Let us discuss them.

1. Right colour palette:

When you are looking for a minimalistic design, colour choice plays a very important role. It is the first thing that appeals to the eyes. The designer has to play strategically with colours based on the subject of the content to create the required impact on the viewers. It has to be ensured that you are not using too many colors or very bright and loud colours. Colours like grey, white and black are perfect picks to have a clean look. You can also use different shades of the same colour. It also creates a great impact. Although if you wish to use more colors, make sure you are using them properly.If you like using bold colors, you can blend it with primary shades. Even colours with maximum contrast can be used together.

2. Convincing Layout:

Staying minimalist is a challenge as you need to see that you do not miss keeping the important elements and yet maintain minimalism in design and layout. Layout refers to how meaningfully and successfully you present the information to the audience. The user must have ease in viewing your design and be able to look for the desired information.

3. Right content

Picking up the worthy content from the clutter is an effortful task but the most important one. You should analyse which content can create more impact on the audience. Accordingly, you can remove and refurbish the information to present only the relevant content.

4. Spaces:

This is basic sounding factor has great importance in creating a strike on the audience. White spaces are essential to highlight the content especially when you are looking for a minimalist design. It defines visual boundaries between content and empowers the object to gather the viewers’ attention.

5. More Graphics:

When minimalism is your style, the usage of graphics is very important. It boosts the content and makes a better footprint on the audience. When you are selective in your design, the written content is the first thing that has to be swept away. Graphics are the best replacement for that in all senses. Best web designing colleges teach brilliant techniques through which you can develop powerful graphics and use strategically to foster minimalism.

6. Uniformity in fonts:

Another important thing for the designers to ensure is that there should not be more than 2-3 fonts in the whole content. Over usage of varied fonts creates a bad impression on the viewers and makes the layout chaotic.

Summary:

Thus, minimalism is an art of presenting information with least possible written content and more of graphics. It requires a certain set of skills which can help to develop the trendiest designs for this advanced working generation. This task needs a professional hand and is possible by undergoing training in graphics designing

About the Author

Pragnya working as a Digital Marketing Analyst in Purple syntax. It is Digital Marketing Agency in india. Offering Branding, Web Development, Digital & Mobile solutions.

Rate this Article
Leave a Comment
Author Thumbnail
I Agree:
Comment 
Pictures
Author: Pragnya Purple

Pragnya Purple

Member since: Nov 27, 2017
Published articles: 26

Related Articles