Foodtweeks(TM) Supports Second Harvest Food Bank of Santa Clara and San Mateo
Posted: Jul 16, 2014
1888 Press Release - Free App Assists Food Banks By Providing Weight Management Skills and Feeding Hungry Families.
STAMFORD, CT - foodtweeks™ announced that the Second Harvest Food Bank of Santa Clara and San Mateo Counties in San Jose, CA has joined the ranks of foodtweeks™-affiliated food banks. The free app that donates calories to food banks in exchange for better food choices continues to grow network of affiliated food banks.
In order to donate, a foodtweeks™ user reports "tweeking" (cutting calories from their food), and Second Harvest Food Bank of Santa Clara and San Mateo Counties will receive donations from foodtweeks™. These donations will enable the food bank to distribute an equal number of nutritious calories to hungry families. This support for food banks comes at no cost to the user.
foodtweeks™ makes it possible for weight-conscious consumers to serve the hungry in their community. By doing something as simple as making a choice suggested by the app, foodtweeks™ users will save calories from their favorite foods in an easy, enjoyable way. Making a difference for families in the San Jose community has become as simple as taking control of the way food is prepared and the Second Harvest Food Bank of Santa Clara and San Mateo Counties will receive a donation.
"Second Harvest is delighted to work with foodtweeks to enable consumers to support our mission to provide food to people in need in our community in a fun and effortless way, while also consuming fewer calories on a daily basis," said Kathy Jackson, CEO of Second Harvest Food Bank of Santa Clara and San Mateo Counties. "And foodtweeks aligns with our goal to promote healthy communities. A couple days of tweeking allows us to provide a full nutritious meal to a hungry person."
When eating out, grocery shopping or making a meal at home, users have the ability to make small changes that benefit them and the community. By posting a "tweek" on Facebook or Twitter, each donation will be doubled or even tripled, and raise awareness for the cause. Not surprisingly, foodtweeks™ is a product of Walker Health Labs, a company dedicated to designing commercial solutions that also make a difference for big social problems.
"foodtweeks™ is proud and excited to support Second Harvest Food Bank of Santa Clara and San Mateo Counties, " said Elisa Shannon, foodtweeks™ Executive Vice President of Partnership Development. "Second Harvest Food Bank of Santa Clara and San Mateo Counties is a highly committed and respected organization that provides outstanding service to food-insecure members of our community."
foodtweeks™ offers a unique and easy way to make better choices with their nutrition. It is as simple as telling the app what food they are thinking of buying, eating or preparing and the app will display images of suggested "tweeks" that remove enough calories to make a positive difference but without changing the taste or leaving users hungry.
By maintaining a crowdsourced picture database of more than 44,000 small changes or "tweeks", foodtweeks™ shows users how to save calories on everything from a particular brand of cheeseburger at a national restaurant chain to lasagna made at home.
foodtweeks™ is rapidly expanding its partner-base to food banks all across the nation, with more joining each week, according to Ms. Shannon, herself a former food bank executive. Food banks that wish to affiliate with foodtweeks™ may contact Ms. Shannon by email at elisa ( @ ) foodtweeks dot com
Jay Walker, the inventor of foodtweeks™, is also the chairman of Patent Properties and curator of TEDMED, the health and medicine edition of the famous TED conference. A noted entrepreneur, Mr. Walker has founded three companies that serve more than 50 million customers. He is best known as the creator of Priceline, which brought a new level of value to the travel industry.
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