Direct Marketing - an Integrated Part of your Customer Engagement Strategy

Nowadays, customers are consistently bombarded with advertising and promotion messages, and businesses are looking for effective ways to cut through the clutter and engage with customers. Direct Marketing is as essential marketing element of this process and, when included into an integrated communication plan, will help you achieve the responses that you are seeking.

Direct marketing services can take many forms and include digital marketing campaigns, social media and traditional Direct Mail Campaign. Whilst each channel has its own advantages, and some are better than others in particular situations, there are a few principles that will apply to most of your direct marketing challenges and solutions.

1. Customers want to receive communications in the manner that suits them i.e. their channel of choice
2. Integration of multiple channels into a seamless workflow delivers results superior to a single channel approach
3. The more relevant the message is to each individual, the better the response rate

Mailcare offers Integrated Cross Channel Direct Marketing (ICCDM) with solutions that allow you to connect to your customers, one to one, physically or digitally with high levels of message relevance. Rather than manage silos of data and individualised communication channels, our ICCDM is truly multi channel. This multi channel direct marketing allows you to:

• Deploy cross media campaigns with dynamic Web pages, Response URLs, personalised emails, mobile communications as well as the printed direct mail– all driven from a single database with one set of business rules.
• Talk with your customers, not at them, with interactive Web based response management
• As well as letters and brochures, Dynamic Direct mail may also include videos and plastic wrap newsletters and various other creative means of presenting your direct marketing message.

It is the response rate that drives improved return on your marketing investment and leading direct marketing services companies provide the end to end solutions that integrate these multiple channels that deliver improved response rates.

In summary, if you want to attract, retain and develop a profitable customer base and maximize returns on your marketing investment, talk to Mailcare about direct mail and direct marketing as part of your marketing strategy.

To know more Google companies offering Direct Marketing, Mailhouse and Direct Email Marketing in Melbourne.

Mailcare DMS (ABnote Australasia)