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How to design the market effective custom logo box?

Author: Jeneva Jordan
by Jeneva Jordan
Posted: Nov 16, 2019

It is a matter of fact that the logo is a trademark of any brand. They represent you and the product line you offer. Thus, it won’t be wrong if we say that having a custom box design with a logo on it is a necessity. It is one of the marketing strategies to have a custom logo box. There isn’t any hard science behind that. It is just that your product goes everywhere form distributor to point of sale. Everyone will remember your brand for a long time if you have a logo or slogan on it. What does a capital M represent? McDonald’s obviously. See whoever you are wherever you are in the world, the logo remains the same.

Just have a look into this in another way. For instance, if your potential buyer likes your product then the packaging of the product can help them in recalling your brand. This will ultimately push them towards more purchasing that means more sales. The greater the sales the greater the fortune.

However, designing the logo is not an ordinary job. A lot of effort is required to create your trademark. Therefore, you need a pool of expert graphic designers that can design the best of the best logo for you. There are multiple of the packaging companies that provide you this facility. Although you need to keep specific details into consideration that are:

  • Packaging material must go in contrast with the product:

The custom logo box has a specific material type for themselves. Like the using ordinary printing technique for the logo on the eco-friendly Kraft isn’t fruitful. It is because the biodegradable packaging material absorbs the ink over time due to the porous surface. Thus the printing goes off ultimately and is of no use. Hence it is better to always use spot UV that permanently stick to the surface of the boxes.

Alternatively, offset and digital printing are suitable for both the corrugated and cardstock material. You can also print product other necessary information onto the boxes as well. This helps the consumer in knowing what ingredient is used in the product and what the product has to offer.

  • Choose the placement of the logo on the box carefully:

It is not as if you can just place the logo onto the box anywhere. No, that isn’t the case. You have to be very particular about the box layout. First of all, the box manufacturing must be according to product requirement. The box must fit into the product perfectly. Secondly, using different box layout is helpful and consumer-friendly. Every customer wants a product in different sizes and quantity. Thus the packaging must fulfill every consumer need.

Then comes the placement of the box. If you are using the tuck end box. It ideal to get the logo onto the front panel of the box and brand name onto the facing side. Similarly, for five-panel hanger boxes, the logo is difficult to place on the front side. Hence you have to get that on the corner or either on the hanger panel. For different box layout, there are different placing technique.

  • Enhance product layout with details:

Furthermore, to make the Custom Retail Box Design captivating, multiple coatings work like gloss and matte. You also have the choice to get a window cut on the box. Correspondingly there isn’t any limit to the customization of the boxes. It’s totally up to what you wanted to have for your product or whatnot. Indeed it is brand marketing that should be your first priority.

About the Author

I am a content writer working in a firm associated with packaging industry. I wrote blogs,articles and more.

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Author: Jeneva Jordan

Jeneva Jordan

Member since: Jul 21, 2019
Published articles: 4

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