Brand Identity vs. Brand Image

We hear a great deal about brand identity, and brand image and the two terms are usually interchangeably utilized. The ideas themselves have plenty of overlap, and yet -- many marketers would argue that there are some really huge differences between the two. So what’s the deal?

Brand identity is actually the image your business possesses to project to the outside world. Take McDonalds as the main instance. McDonalds is involved in the painful (but potentially lucrative) process of re-branding itself currently so as to remain ahead of their competitors. "Because your family does matter" is one of the most famous phrases on their public website -- driving home the point that McDonalds desires users to associate it as a company that brings families together while sharing cheap and simple meals.

Brand identity shows the concept of your company and how it is conveyed to users. Like McDonalds, companies tend to emphasize their business values which are going to suit their user demographics quite well. In a way, brand identity can be considered as the real face of a company, as Anthony Lingwood points out. At the core of understanding company recognition, is understanding how business decisions affect the perception of the user.

While many of us might associate McDonalds with standard fast-food fares like fries and burgers, these pictures appear further down the page. You first require to scroll past reminders that McDonalds places emphasis on quality. McDonalds hopes that its non-stop images to position its brand identity again will affect its brand image.

Conversely, brand image is how users experience and perceive a brand regardless of what that company is trying to forward through brand identity. For some companies, the two terms might be almost synonymous -- a great brand manager will effectively interact a brand’s messenger, and make sure that the actual practices of a company are in line with that message as well. For other brands, like McDonalds, the two might not line up when the real experience does not succeed to line up with the qualities the company is emphasizing.

Today, McDonalds is creating headlines right and left for their attempts to meet increasing demand for quality, healthy options. The company is removing high-fructose corn syrup from their buns and will stop the utilization of artificial preservatives in various famous meat products.

If McDonalds keeps emphasizing and put into practice, in particular, quality practices and products, then there really well can be an overall turnaround for their brand image -- one that is ultimately in line with their brand identity.

What’s Your Brand Identity?

Whether you are looking to make a brand identity or go through a rebrand, do it properly with the best branding firm that can translate your brand identity into a brand image. You can also find an online free logo maker and create it on your own, or you can hire a design solutions company that offers cheap logo design packages. By doing it so, you can attract more and more consumers to your brand.

I am a professional Graphic designer at anaxdesigns that is basically a web design company in USA and Canada. As a graphic design agency, it also offers affordable logo design packages.