Business models used by classified ad posting online platforms

Since a large number of people use the internet for searching products and services locally, therefore, free classified ad posting mobile applications or websites are considered to have a bright future. Buying goods as well as services such as mobile phones, furniture, baby items, automobiles, etc have become easy due to the emergence of the classified ad posting online platforms. Various business models are used by classified ads platforms, so let’s explore such business models in detail.

Business models of classified ad platform acquire various features such as using these ad posting platforms buyers can view the images of the products and other details without registering, create a business list for free, communicate directly with the seller, etc. All such features can be availed by using the following business models:

Free Ads or Freemium Ads Classified Business Model:

One of the most popular business models used in the classified ads posting online platforms is Freemium Classified Business Model. Due to its nature, this model attracts users and grows faster. Moreover, classified ad apps or websites earn from the advertising banner.

Fixed Classified Website Business Model:

OLX, Kiiji, Craigslist, Gumtree are some of the most popular websites which use the Fixed Classified Website Business Model. The users are charged a specific rate under this business model on the basis of the classified ad. Moreover, users are also offered packages for the enhancements of the classified ads. However, when this business model is used, the business revenue remains unstable. This business model provides an option for the customers to post ads by paying a specific amount for premium services or post ads for free. The services provided under this business model are very good as the customers' bases grow at a high rate.

Membership Classified Website Model:

If you have a customer list that is highly associated with the different categories, then this business model is appropriate for you. By using this business model, you can upgrade your list on free classified ads online platform and charge your customers based on monthly or yearly format. This type of business model works efficiently in specialized niches such as real estate, jobs, where the users are required to post several ads throughout the year.

Pay per ad:

Under this business mode, the advertisers are charged a fee for posting one or more than one ads. The main significance of this business model is that through this model the websites which have been around but are never charged for their services are also required to pay some fee. However, it is quite difficult to ask the advertisers to ask money for publishing an ad when they are already used to publish an ad for free.

Conclusion: Although these business models of classified ad posting apps or websites for free have unique features and benefits, it is very challenging to say that which one is best of all as it solely depends on the maturity of the market, niche, geography, availability, funding, and several other factors.

If you want to post your business advertisement, Taahaa is the newly introduce classified app to buy and sell everything anywhere. This app is available in 7 languages such as Arabic, Bengali, Chinese, English, Hindi, Spanish, Urdu.

Download app

Play Store: https://play.google.com/store/apps/details?id=com.taahaa

Apple Store: https://apps.apple.com/us/app/taahaa/id1471315224

Hi! I'm Aida Vroman, a blogger. I love writing research-driven content and take pleasure sharing with everyone. I spend my free time with family.