Salient Features That A Brilliant Web Design Must Have

It is easy to hire a website design agency but hard to find whether the website is of top quality or not? How can you make sure that the hired agency has done a good job? Brilliant website design will have a set of salient features recommended by the experts.

Every website designer has his own style of developing a framework. The combination of different features results in a typical website design customized as per the specific requirements of a business. There is no parameter to judge which website design is better. It all depends on the need and the variations used by the developer.

Best features of a website design

Even if there are innumerable variables, a set of telling features defines the quality of a website. These features are mentioned below.

• Web content

The most important difference between a mundane website and an interactive online presence is its website content. It is also the prime reason why a website will be picked by a search engine when a certain set of keywords is matched in a search result.

The main reason to cater to a website is to showcase what a business wants to provide to an audience. People are always looking for information on the internet. When they use a set of keywords matching the criteria of a particular website, it pops up in the search engine result pages. An apt service for search engine optimization will result in a brilliant web content configuration. Apart from showcasing necessary information, the entire content of a website should follow the criteria of the latest guidelines followed by search engines these days. Only the best website designs will have these features.

• User-friendly and clarified navigation

How many minutes will you spend navigating a website with an unorganized page design? It has been found that a user spends only 4 seconds to decide whether a website can quench his thirst for information. It means that a website has only 4 seconds to amaze or bewitch a user and keep him engaged.

Good web design will deliver a brilliant online presence with remarkable navigational features. For instance, the most important feature in this aspect is a responsive design. The capability of fitting into any screen resolution so that the web content can be displayed properly is of the utmost importance. A user will definitely feel irritated to scroll or strafe a webpage when the website does not fit well with screen resolution.

Best navigational features will make a website more user-friendly. It will automatically engage the visitors and reduce the bounce rate. Hence, the search engines will pick up your website by considering the reduced bounce rate of visitors.

• Professional

web design

A sensible web design reflects professionalism. You can easily find the difference between professionally-constructed web design and the product of a newbie agency. It is an art and not everyone is a great artist.

The design should be extremely simple yet eye-catchy. It must have light features that take very little time to load and do not exert pressure on the eyes and mind of a visitor. A balance is very important in the distribution of graphics and content in the web pages. This balance is maintained by professional web designers by creating customized layout designs for a particular brand.

Every single ornamental feature is responsible for the professionalism of the web design. From font size to color palette, every factor will be considered by an experienced web designer to create an online presence. The theme must match the intrinsic properties of the brand logo and image.

• Web loading speed

The loading speed of a website depends on the elements added to the design. The designer has to remember that every user will not have the privilege of a fast internet connection. The volume of a website is also a big factor to judge whether the design is top-notch or not.

Imagine you have spent a lot of resources to make your shop beautiful but the consumers cannot access it. This is what happens to the elegant graphics and features added to website design if it does not open quickly. A website needs to be lighter so that it can load faster and does not keep a visitor waiting.

• Search engine page rankings

The top websites always appear on the top search engine pages. The prime reason for such an achievement is the introduction of search engine optimization (SEO) features. From designing the website layout to creating the right content for the business including keywords, almost every aspect related to search engines is covered by SEO.

The size of images to be used to creating small URLs, SEO will create an optimized website that can easily appear on the top search engine result pages (SERPs). The ranking of a website depends on many factors. On hiring an SEO service, these factors can be covered precisely.

• Compatible to all browsers and smart devices

Good website design is accessible via all browsers and smart electronic devices. The design will automatically customize its features to give the best experience to a visitor. On the other hand, there are many cyber guidelines that a website design must follow.

Similarly, browser consistency is also a part that most of the website owners neglect and suffer later. It can cause bad branding and have a negative effect on a business. It is extremely important for a web designer to check the compatibility of the websites with all browsers regularly.

• Planned architecture

A web design must have a well-planned architecture to showcase specific information about the business and its products. The categories and sections of a website must be planned accordingly complying with the latest trends so that the users can easily find information. Web page hierarchy is also an important feature of excellent web design.

Verdict

These are the best features that differentiate a great web design from a common one. Hiring a proficient and reputed web designer is what a business should consider appearing different in a crowd.

The author will help and guide you to choose the best web design company in India to get huge number of benefits on it.