Different Types of PR that you should know

When we are talking about companies and corporations, everyone has their own opinion- consumers, shareholders, the media, the government and finally the general public. Viewpoints are various and so the PR. Each type of PR has a purpose and suits different types of professional.

Some common types of PR

Media relations

It is designed to deal with media, including press releases, scheduling interviews, giving press conferences. The core intention of media relations is to generate positive coverage of the organization or the product or service. Being a business owner you probably want the media to do your advertising for free.

Key to media relations is a compelling story that the media will show interest and cover. Certain skills are needed to get the story out there that varies depending on the role. A copywriter create a well written press release, at the same time company’s spokespeople stand up and deliver speeches to the press.

You can plan some stories in advance, but in some cases you need to create a story at a moment’s notice. Media relations people are brilliant forward planners as well as very flexible.

Community relations

Relationship with the local and not-so-local community is an important element and community engagement officers work on it.

Why do you need community relations?

• It will help you to get local support for a project for instance, building a new manufacturing plant.
• Give something in return improves your company’s ethical reputation
• Make people interested in your products or services
• You can change people’s mindset about an issue

In order build a strong relationship with the community, you need to understand how people think and act and what the best way to engage with them is. Whether you should run events, visit schools or write newsletters.

Corporate and social responsibilities

Best PR services help you to improve your organization’s reputation for ethics, environmental responsibility and also manage community and charity works that hugely affects the company’s business practices. A PR officer from corporate and social responsibility may suggest you to change the entire recycling policy or even your business direction.

Public affairs

Lobbying or public affairs can be considered as get the government on your side. For instance, you are seeking for a change in farming legislation that will help you to sell your product for more money. You need to contact a minister to convince them and also provide information so they can talk with confidence about your issue and fight your corner.

Crisis management

You need PR when a disaster strikes like faulty products that you need to recall, oil tanker spills, an employee blame the company for its wrongdoing, or the CEO is arrested for some reason related to the business. These things can make serious damage to your reputation and must be dealt with quickly.

PR agency with their quick thinking can spin an issue. They are able to manage team and delegate tasks. They know very well that which problems need a press conference and which they can solve with a single tweet.

Atul Chaudhary is Indian based professional blog writer.