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SEO stands for Search Engine Optimization. This applies to tactics that help make your website more prominent in organic search results to people who search / search for your brand / product / service through search engines such as Google, Bing, and Yahoo. Organic results are the results that appear in search engines, free of charge, solely based on algorithms.

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Research on internet users ' behaviors reveals that about 80% of these users (prospective customers / customers) spend most of their time on social media sites, thereby providing a huge opportunity for companies to access these opportunities by using simple social media platform tools by promoting their services or products / brands through social media marketing.

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