Explore the world of UHD broadcasting with latest Media technology solutions

With media business getting more dynamic each day, newer digital models are being exploited by smarter organizations. Due to rapidly changing consumer expectation, media domain has been the main stay of newer digital model absorption. Newer revenue models are important to stay ahead in this cut throat competition. Decision makers of smarter organizations, knows very well that business of connecting to billions of people worldwide, requires special tools and technology absorption capabilities. Organizations need the power of end to end media technology solutions, which can bring about, total media landscape transformation. Data center consolidation is necessary, along with cloud transformations services, to create a robust and immersive media experience for viewers. The main aim should be to consume more media, through faster and efficient technology.

Proper content management and distribution

Broadcasting service providers, who are in the business of transmission of content, need the leverage of latest technology. Now, it is imperative to have back haul capabilities for multi screening abilities, of the broadcasting enterprises. The need of the hour is a solution which has flexible processing power, which can broadcast different configurations like 4K UHD/HDR. Along with a wide spectrum of resolution, there is a great demand for the delivery of personalized content, for the viewers. This can be made possible with the adoption of high density encoding applications, reducing cost drastically. It is also important to have advance solutions, which can reduce the media processing footprint, maximizing the ROI.

One thing has to be remembered at all times that, while in media business, it is people who are both the creator and consumer of media. This makes them evolve with their choices for a more unique content. Also, as per the trend, viewers are not only interested in a more personalized content, but also they want to view them on the device or screen of their choice. Now, this needs to be well backed up with flexible payment options and advertisement options. There are some very important factors, which needs to be taken into account by the content providers. They are:

• Latency
• Device and time shifting
• Security of the transmission

Now, content generated from live events are passed to distributers and broadcasters, where the above should be kept in mind, for a more secured pathway. This will reduce the latency of the content delivery, to a great extent.

Media delivery to any screen and of any network

Your technology partner should be able to provide you, with tailor made solutions for more linear or on demand usage patterns. It is important to have an efficient broadcast grade material, with lots of flexible deployment options. Now, smart media houses are always on the prowl for selective storage solutions, which can also deliver constant video quality. These videos can also be deployed on private and public cloud domains, with a much lesser time to market capabilities, through multicast models. In ideal scenario video models should be able to absorb any type of format or feed, giving it the much needed flexibility. Heterogeneous storage hardware enables the broadcasters to stream videos on demand to the devices of viewer’s choice. This will lead to a much needed reduction of data center footprints. It is necessary to make arrangement to reduced video traffic in core network, leading to network cost reduction.

Maximum ROI from every screen

It is important to monetize every screen as quickly as possible, which can only be possible with the adoption of multiple device and platform of immersive delivery system. Now, before adopting this, we need to have the capability of power analytics along with UI (User Interface) customization. To make the viewing experience better, dynamic ad insertion features are necessary for OTT services. It is a fact that, those consumers who have subscribed to a set of programs, will want to elevate their viewing experience through proper searching and queuing of relevant content facilities.

It is important to have system, by which viewer content preference can be mapped, along with measuring the systems own performance. This will create a 360° system, which has the capability to support Android phones, tablets of different resolutions, or smart TV. This will lead to a greater flexibility for any deployment scenario for the broadcasters. Real timer insight analysis of consumers is needed to understand the latest trends, so that prior course correction measures can be taken. Advance video decoding is necessary with high end receivers, which can deliver ultra high definition viewing experience, with any delivery network.

I am Seo Blogger and Digital Marketing Specialist