Use These Techniques to Give Your SEO a Boost

Is your company website failing to bring you the results that you hoped? If so, you would need to conduct a thorough audit and find out how you can boost your SEO efforts and please Google to rank well. Some of the techniques that providers of guaranteed SEO services recommend are given below.

Page speed

Google rankings lay a lot of emphasis on UX or user experience. So, if your website is loading slowly, you are at the risk of losing a lot of potential consumers. What you need to do is enhance the page loading speed of your website and ensure that it fully loads in under 3 seconds. The importance of page speed has heightened thanks to increased mobile browsing. You need to ensure that the mobile browsing experience of your target audience is engaging and fast. If your website loads in prehistoric speed, you can expect to see a higher bounce rate. This means that your consumers are leaving your website to look for better options, and a high bounce rate means low ranking in the SERPs.

Featured snippets

There was a time when everybody wanted to acquire the number one position on Google. But, those days are gone thanks to the appearance of Google’s featured snippets. This is the position zero and the most coveted spot. A featured snippet is a box that is seen at the top of the search results and it contains content that is taken from a website. The box also contains a link to the source website. In order to get featured here, you need to craft high-quality content that answers the most popular questions. You need to write content in the format of Q&A or using a lot of bullet points or lists. This makes it easier for the Google bots to find the relevant portion from the content that satisfies user query. This helps to build authority in the eyes of the search giant.

Publish content regularly

Content continues to be the king of SEO and it will remain so in the coming years. The importance of content in an SEO strategy cannot be underestimated. Informative, interesting and engaging content not just helps in driving traffic to the website, but also helps in retaining user attention. So, make sure to always keep your website updated with fresh, new content that gives the audience a chance to get to know your company, products or services better. Also, make use of relevant keywords or phrases to rank well in the SERPs.

Secure your website with HTTPS

With hackers abound and people seeking secure websites to conduct any kind of transaction, you need to switch your website to HTTPS. HTTPS is a much more secure version and it works together with SSL that helps in communicating information in a much more safer way. Websites with HTTPS give confidence to the consumers as it encrypts the data and protects customer data. You can drive more visitors to your website if they know that your website is safe and secure.

Local SEO

For small and medium businesses, local SEO techniques are great. This can help you rank in Google when people search for your products or services in nearby areas. By optimising your information for the online local directories, you will be increasing your chances of ranking high in the SERPs. With more local presence, you can gain traction when expanding your business to the national or international level.

Getting backlinks from trusted sources, improving the navigation and structure of your website, optimising the images and optimising the website for mobile viewing are some other strategies that are implemented by webmasters. You can consider these techniques to give your SEO efforts a boost. Alternatively, you can hire guaranteed SEO services and let the professionals take care of your digital marketing needs and fetch you the results that you want.

Nhance Digital is the leading provider of guaranteed SEO services in the UK. The agency has a team of professionals capable of handling website design and development, content writing, SEO, PPC and other aspects of digital marketing. They provide personalised solutions at competitive rates.

Nhance Digital is hailed amongst the top providers of website Seo services in Sheffield.