Out of Home (OOH) Tea Market : key Vendors, Trends, Analysis, Segmentation, Forecast to 2020-2030

Out of Home (OOH) Tea Market

• Global Market Share, Trends, Analysis and Forecasts, 2020-2030 provides insights on key developments, sales network, business strategies, research & development activities, production and consumption, supply chain analysis, competitive landscape, and market composition analysis.

Rising awareness regarding health benefits offered by tea, rising popularity among millennial, coupled with increased number of cafés offering wide variety of tea flavors are anticipated to drive market growth over the forecast period. Tea has been enjoyed for centuries across Asian countries as a traditional drink, consumed on a day-to-day basis. Moreover, swift increase in number of Quick Service Restaurants (QSR), specialized in rapid delivery of tea has further fostered market progress over the past few years. Asian Countries, particularly India, China, Thailand, Malaysia, Japan and Indonesia are leading producers and consumers of tea and are anticipated to witness significant growth during forecast period.

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Rising awareness regarding health benefits offered by green tea and black tea to bolster market growth

The OOH tea market is segmented based on tea type, package type, end use, and geography. Based on tea type, the market is sub-segmented into black tea, green tea, herbal tea, matcha tea, oolong tea, and others. Among these, black tea contributed a prominent share to the market in 2019 owing to high consumption rate across Asian, European and American countries. Along with health benefits offered by black tea, preference of black tea for a distinct essence, is anticipated to be a major driving factor. Moreover, increasing awareness regarding health benefits offered by green tea across Asian countries is anticipated to escalate demand for green tree over coming years. The global out of home tea market is anticipated to witness a healthy double digit growth during the forecast period.

Distinct flavour offered by handmade loose tea to be the most savouring preference for tea enthusiasts

Based on package type, the market is sub-segmented into loose tea, tea bags, bottled, and canned tea. Loose tea dominated the out of home tea market owing to consumer preference for handmade tea served in café or quick service restaurants across the globe. Consumers across Asia Pacific and Europe prefer handmade tea instead of bottled, canned or bagged tea options. This is anticipated to be the most significant parameter fueling the growth of out of home tea market in these geographies. The rising demand for tea bags from corporate workspaces is anticipated to bolster growth of out of home tea market during the forecast period.

Major players operating in the global OOH tea market include Tata Global Beverages Ltd., Costa Ltd., Celestial Seasonings, Inc., Nestle S.A., The Republic of Tea, Tenfu Corporation, Bettys and Taylors Group Limited, Kusmi Tea, Peet’s Coffee & Tea, Unilever Group, Starbucks Corporation, The Coca-Cola Company, PepsiCo, Inc., Associated British Foods, and Dilmah Ceylon Tea Company Plc.

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