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Frozen Pizza Market Segments, Landscape, Company Profiles, Demand and Forecast by 2023

Author: Suraj Taur
by Suraj Taur
Posted: Dec 12, 2019

Market Overview

Global Frozen Pizza Market has witnessed an impressive growth over the last few years. The growth of the frozen pizza is anticipated to be driven by various factors. Frozen pizza is turned out to be one of the alternatives of conventional pizza owing to the easy preparation method along with the similar types of tastes like a normal pizza. Frozen pizza has a high demand in the developed countries due to the high promotional activities by the key player. Urbanization has changed extensively the lifestyles of the consumers along with the eating habits of the consumers which in turn accelerates the demand of processed food which resulted to enhance the frozen pizza sales during the forecast period.

Key Players Strategy

Global Frozen Pizza Market is competitive with major market players operating at the global level. The key industry players in the frozen pizza market have adopted the various strategies. New product launch is the one of the important strategies adopted by the key players. New product launch aids to increase the overall customer base of the company which will help to increase the overall revenue of the company. Apart from that, key manufacturers are emphasizing in various promotional events in supermarkets & hypermarkets in order to attract the customers and to create strong awareness regarding their new product launch in the market. The frozen pizza market is becoming fragmented in the developed economies owing to the presence of large & small manufacturers of frozen pizza. However, less manufacturers are presence in the developing and under developing economies.

The key players profiled in Frozen Pizza Market are Daiya Foods Inc. (Canada), Oetker GmbH (Germany), Nestle S.A. (Switzerland), McCain Foods Ltd. (Canada), Dr. Connies Pizza (U.S.), Atkins Nutritionals, Inc. (U.S.) and California Pizza Kitchen, Inc. (U.S.)

Latest Industry News

Dec 2016 Nestle S.A. has invested USD 51.7 million to make its frozen pizza production plant in Italy

Sep 2016 Pizza express has entered into a collaboration with Iceland stores to launch frozen pizza. The frozen pizza will be available exclusively in the Iceland stores.

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Regional Analysis

Frozen Pizza Market is segmented by region which comprises of Asia Pacific, Europe, North America and Rest of the World. Among all the regions, North America is accounting for significant market share in global frozen pizza market and it is expected to retain its dominance throughout the forecast period of 2017-2023. The growth of the frozen pizza in North America region is anticipated to be driven by the various factors.

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Author: Suraj Taur

Suraj Taur

Member since: Nov 21, 2017
Published articles: 31

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