Enhancing E-commerce Experiences with Salesforce Magento Integration

Magento is a powerful and flexible open-source eCommerce platform that is fast growing in popularity. However, rather than running it in a stand-alone environment, integrating it with Salesforce CRM will enable businesses to maximize their sales and enhance the customer experience. Salesforce Magento integration gives merchants a 360-degree view of each buyer. It provides business users the infrastructure and an interactive front-end at the same time. Let’s explore how Salesforce Magento integration is enabling retailers to keep customer information, products, orders, and data organized.

At Oodles, we provide Salesforce integration services with various eCommerce stores like Magento, Shopify, and PrestaShop to improve customer satisfaction and streamline business operations. Our phased and flexible methodology ensures businesses get the right solution.

Steps of Salesforce Integration with Magento 2.X

Step 1: Register and create an Account

Users need to sign up to integrate Salesforce CRM and Magento 2.X store

Step 2: Sign Up the Salesforce Account

Login your Salesforce account and click on ‘Make a Zap’ to start integrating the necessary information.

Salesforce Magento Integration

Step 3: Integrate Magento 2.X

Choose a Trigger app that you want to integrate with your Magento store.

Salesforce Magento Integration

Click on ‘Magento 2.X Trigger’. Click on ‘New Customer’ in the drop-down list. Press ‘Save and Continue’.

Salesforce Magento Integration

Now, connect an account to the Magento 2.X account. Enter the details like full domain, admin username, and admin passwords.

Salesforce Magento Integration

Once your Magento 2.X account is created, a screen will display as shown in the figure given below. Click on ‘Save and Continue’

Salesforce Magento Integration

Test Magento 2.X account before going forward with the integration process

Step 4: Integrate Salesforce CRM to Get all Information from Magento 2.X Store

Select ‘Salesforce’ from the ‘Choose an Action’ app

Salesforce Magento Integration

Click on ‘Create Contact’ from the drop-down menu and press ‘Continue’

Salesforce Magento Integration

Next, Select Salesforce account and click on ‘Connect an Account’ and press ‘Continue’

Salesforce Magento Integration

Setup the template. Enter all the relevant information and then click on ‘Continue’

Salesforce testing is successful and now you can click on ‘Finish’

Salesforce Magento Integration

The created Zap will now automatically check new customers on the Magento 2.X store.

Synchronizing Data with Salesforce Magento IntegrationCustomer Information:

It is an essential part of Magento store information management. Customer information can seamlessly be transferred from the Salesforce platform to the Magento store and vice versa. Salesforce Magento integration enables a seamless handover of an account from a prospect stage to a customer stage. In addition, this information enables the customer service team to operate on accurate and real-time data.

Sync Customer Information from Magento to Salesforce:

• Sync customer data (contact, lead, and account) from Magento store to different modules in Salesforce
• Sync customer data from Magento store to Salesforce whenever a customer signs up a new account
• Automatic updates of customer information in Salesforce whenever there are edits in customer profiles.

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