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Amazing Trade Show Booth Designs Ideas to Grab the Visitors

Author: Vision Next
by Vision Next
Posted: Dec 19, 2019

Exhibiting a trade show booth design is a big investment in both money and time. So, if you’re going to do it, do it right! This means thinking through every aspect for your exhibition stand, from what your trade show stand might like to look, to how to set it up, through to how you’ll sell to customers when you get there.

In this post, you’ll learn how to set up and sell on your trade show and ways to ensure that your stand is the one people will remember most.

Start promotion early

A big mistake many make is leaving the promotion of their trade show booth to the last week or two. However, if you look at some of the biggest and most successful brands that exhibit, they begin promoting their next exhibition stands right after the doors close on their current show.

You should send out a ‘save the date’ a minimum of eight weeks beforehand to ensure you reserve a place in people’s diaries. Build communication from then onwards to keep everyone up to date and stay in the forefront of their minds.

Get noticed by Organisers and Trade Press

One of the best ways to promote your trade show booth design presence is to speak to the organizers about promotional opportunities. Some may require payment but others, like producing a thought piece for the website, might be gladly accepted. Trade press will also often cover an exhibition and will be interested in any news being released at the show, such as a launch or re-brand.

Make prior appointments with visitors or hosted buyers

To encourage valuable, qualified customers to visit you on your exhibition stands, aim to make prior appointments or get involved with the event hosted buyer program if there is one. This allows you to identify and screen potential attendees and organize a number of appointments to your trade show booth with them.

This is a great way to ensure that before you’ve even landed on the show floor, you have qualified leads to meet and greet

Engage with visitors at all times

One of the biggest trade show booth design mistakes stand staff make is not engaging with the visitors. Many visitors will wander by and find the stand staff chatting between themselves, on their phones or sending emails. Try to find a position where you can comfortably be open to greet any guests that walk by and practice one or two openers that will help you to engage them.

This might be as simple as asking how they are, inviting them to your exhibition stand on for a five-minute demo. The less you ask of a passerby the more relaxed they might feel about visiting your booth.

Create a call to action

If you’ve had a great discussion with the visitor on your exhibition stand, make sure you follow up with them. This could be a request for them to send you examples of their business use case, an email after the show or a piece of free content like an ebook that you can send to them. The more personalized the call to action is, the better.

Many businesses send a blanket email out to each person they met on the exhibition stand– so yours needs to stand out. You might also choose to connect with high quality leads over the phone, for lunch or on LinkedIn to mix up the medium.

Vision Next is the top leading exhibition stands company in Dubai, UAE. We deliver the best event management services, corporate event planning services, product launch event management, wedding events, gala dinners and much more. We also provide trade show booth designs, shell scheme exhibition stands, and exhibition booth designs.

About the Author

Vision Next is the top exhibition stands company in Dubai which makes the best exhibition stands, trade show booth designs, and event management.

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Author: Vision Next

Vision Next

Member since: Nov 12, 2019
Published articles: 16

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