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Everything about Search Engine Marketing Course
Posted: Jan 06, 2020
With competition increasing day by day and millions of brands trying to grab eyeballs of customers, it has become more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business. Search Engine Marketing (SEM) techniques and strategies used to generate more visitors from search engines to your business or marketing website.
SEM seeks to promote websites by increasing their visibility in search engine results pages through the use of paid search, contextual advertising, and organic placement. The procedure is also called Pay-Per-Click (PPC). The chances of higher returns increase when you use PPC to reach your potential customers. Visibility matters the most when you do business online.
SEM can support your strategy in 4 ways:
Search Engine Optimization (SEO) is different from Search Engine Marketing (SEM). SEO is a technique to earn the top rank in the search results without paying a penny. On the other hand, in SEM you pay Google to run your ads on the search results to attract people to your website. Most search engines have an ad platform for search engine marketing. The most well-known (and effective) platform to use is Google AdWords. Bing Ads and Yahoo Search Ads are also both SEM platforms that you can use. Keywords are the foundation of Search Engine Marketing.
Choosing the right keywords can make or break your search engine marketing campaigns. You should choose keywords that have high volume and low competition. This will increase the likelihood that your ad will rank well and bring your cost-per-click (CPC) down.
The weekend-only Search Engine Marketing trainingprogram at DMTI is designed to equip the students with skills through which they can plan, manage, and execute paid ad campaigns. This is a 48-hour program centred on the industry standard Google Adwords program. It is a practical, hands-on program that will equip you to run an SEM campaign from start to finish. You will learn to strategise, initiate, run and optimise an SEM campaign. Search Engine Marketing classes also prepare you for the Google Advertising Professional (GAP) examination.
The outcome of a, certificate program in Search Engine Marketing includes:
Visit us Dmit - search engine marketing training classes to know more.